Mumbai, August 09: Gulf Oil Lubricants celebrates this Raksha Bandhan by offering a healthcare program to the trucker community as a part of ‘Gulf Superfleet Suraksha Bandhan’ campaign. Aimed at extending care and protection to the trucking community – the essential delivery operators, the unsung heroes of pandemic – Gulf Oil plans to reach out to over 10000 + truckers on ground across 12 cities on the eve of the festival of Raksha Bandhan, thus creating awareness on the importance of healthcare and wellbeing.
Creating awareness on the conversation, Gulf Oil released a heart-warming brand film titled Vachan Suraksha ka. This film illustrates an emotional tie between a brother and a sister, and how the two have protected and cared for each other through crucial life events. As a gift of Raksha Bandhan, the younger sister encourages the brother to sign up for Gulf Oil’s Suraksha Bandhan healthcare program, which will take care of her brother’s health post her wedding.
The campaign was shot and directed by Mayank Yadav, Bubblewrap Entertainment and the creative concepts and screenplays were written by DDB Mudra.
Due to inconsistent work hours and the nature of the job, truck drivers are at a high risk of developing health problems. This community faces significant barriers to getting healthcare service, facing unanticipated and high medical costs. Research shows many from the community don’t have a health insurance plan, they often pay out-of-pocket and that de-stabilizes their financial position.
Ravi Chawla, MD and CEO, Gulf Oil Lubricants India Ltd., said, “Gulf Oil lubricants has been committed to the motto of care and protection. All our products are a testament to the commitment, and so is the initiative of Gulf Superfleet Suraksha Bandhan. Throughout the pandemic, the fearless and relentless efforts of the trucker community kept the supply chain of our nation smooth. It is time that we show our appreciation and gratitude to the community. We are hopeful that with this initiative, we have eased off some burden from their shoulders and extended a protective cover for them.”
Rahul Mathew, Chief Creative Officer, DDB Mudra., said, “Gulf Superfleet Suraksha Bandhan is a testament to the brand’s “promise to protect”. Every year, we take this time to give back to the truckers who work relentlessly to keep the economic wheels running on the ground. And every year for the last 4 years, we have taken it up a notch with our creative impact, by crafting great stories and executing great initiatives. We hold pride in the fact that together with Gulf Oil, we enable a safer, better way of life to our truckers, and more so, taking it forward with crafting better stories year on year with our films.”
Last year as part of Suraksha Bandhan initiative, the brand had arranged vaccination camps in and around 11 cities vaccinating more than 10,000 truckers across the country.
YouTube Link: https://www.youtube.com/watch?v=ggXOaruVSAA&ab_channel=GulfOilIndia