Hyderabad, 27 October 2022: Legendary Paradise biryani has a new mantra to serve Hyderabad’s pride – Kacchi Dum Biryani with its vision to become a truly authentic Indian QSR brand. This mantra is to keep Authenticity, Quality, and Innovation before anything in the quest of serving this delicacy to food lovers. And with Mantra in view Paradise is inviting Biryani lovers to a treat by adding two new dishes – Dakshin-e-Khaas Biryani and Dakshin-e-Khaas Kebabs to its menu. As a true south Indian biryani, the new item on Paradise’s menu is a good mix of spices with an umami flavor. Dakshin-e-Khaas Biryani and Kebabs will be available at all the Paradise outlets and channels – be it dine-in, delivery, or takeaway. The new dishes have also been made available on the Paradise biryani app.
The servings will be available in Royal (single-serve) and Nizami (2-serve) sizes. The special Dakshin-e-Khaas kebabs too are rendered in south Indian flavors. Visitors this season have all the more reason to relish Paradise foods now. Rest assured Paradise has stood by its standards through the years. Even in the pandemic times, they ensure safety protocols and quality control. Food is hygienically cooked until delivered to your table.
On the launch of the new Biryani & Kebabs, Mr. Gautam Gupta, CEO – of Paradise Food Court Pvt. Ltd. Said, “Paradise biryani is famous around the world for its authentic taste. Given that Hyderabad is highly cosmopolitan and attracts those in and around the southern states as well, we decided to add south Indian flavors to our range of biryani and kebabs. Just the way the city embraces everybody, so do we want our menu to suit everybody.”
Mr. Siddharth Arora, COO – of Paradise Food Court Pvt. Ltd. added, “We have always endeavored to cater the best to our customers. The Dakshin Biryani comes in the wake of catering to the ever-growing cosmopolitan culture of Hyderabad. We hope that the new items become synonymous with the tastiest of south Indian foods just the ways idlis and dosas popularly represent the south Indian cuisine.”
Mr. Kushagra Gupta, Head Marketing- Paradise Food Court Pvt. Ltd. said, “We are super excited about the new delicacies on our menu and hope to create a new milestone with this launch just like we have done with Fiery dishes launch in July. Hyderabad is one city that is inhabited by multiple cultures and hosts visitors from around the world. Now visitors can relish not only our existing famous delicacies of ours but also would love to try out our new varieties and we have ensured that these are made available on our app as well.”
The food chain has acquired its place in the Limca Book of Records for ‘Most Biryanis Served in A Year’. In 2017, Paradise catered over 70 lakh servings of biryani and in 2018 the numbers crossed over 90 lakh. Paradise also won the ‘Restaurant Serving The Best Biryani’ award at the Asia Food Congress and Golden Spoon Award at the India Food Forum in 2018. Through the years they have won several accolades and laurels from Telangana State Hotels Associations, GHMC, Times Food Award, Pride of Telangana, and Lifetime Achievement Award to name a few.