New Delhi, November 28, 2024: Baby & Mom Retail, a House of Brands and a prominent player in the baby care, skin care, pet care, and bedding solutions industries in India announces ambitious growth milestones and plans for strategic expansion. The company, which achieved significant revenue growth with 23 crore in 2023 and 44 crore in 2024, is now targeting 100 crore in revenue by 2025. Baby & Mom Retail also aims for a public listing with an IPO projected at a valuation of 280 crore by 2026.
The remarkable growth achieved by Baby & Mom Retail stems from a series of successful initiatives and strategic expansions across its product offerings and digital presence. Over the past two years, the company has strengthened its brand portfolio, focusing on customer-oriented, high-demand products under brands like OYOBABY, Newish, REDCOP, GADDA CO, Mattress Protector, and Amorite. Through these brands, Baby & Mom Retail has addressed various needs, from safe baby skincare and premium pet care to natural hair and skincare. This product diversification, paired with high-quality standards and a focus on safety, has resonated well with consumers, creating an impressive brand following and driving revenue growth.
On the journey toward its IPO, Baby & Mom Retail is preparing to meet investor expectations by building on its established financial and operational foundations. The company’s goal is to secure an IPO valuation of 280 crore by 2026, providing additional capital for scaling initiatives. This landmark public offering will solidify Baby & Mom Retail’s position as a market leader in the baby care and lifestyle sector, amplifying its mission of providing trusted, high-quality products that prioritize family well-being.
Shish Kharesiya, Founder and CEO of House of Brands – Baby & Mom Retail, said – “At Baby & Mom Retail, our journey has been driven by a deep commitment to quality, care, and innovation. Every product we create, every milestone we reach, and every family we serve brings us closer to our vision of becoming a trusted part of every home. We’re proud of our growth and achievements, but we’re even more excited about what lies ahead. Our goal is not only to meet the needs of today’s families but to anticipate and exceed them as we shape the future of family care. Together, we’re building a legacy of trust, compassion, and excellence that will stand the test of time.”
Key to this success has been the company’s focus on digital marketing and e-commerce partnerships. Leveraging a strong online presence through platforms such as Amazon and Flipkart, Baby & Mom Retail has been able to connect with a vast customer base, driving visibility and sales. Enhanced digital marketing campaigns, including targeted social media ads, influencer collaborations, and seasonal campaigns like Diwali bundles, have bolstered customer engagement and sales conversions, further strengthening the brand’s foothold in the competitive market. Additionally, innovations like breathable and machine-washable mattress protectors from GADDA CO and alcohol-free skincare under Newish have set Baby & Mom Retail apart as a customer-centric, quality-driven company.
Looking ahead, Baby & Mom Retail has charted a comprehensive growth plan to reach its 2025 and 2026 targets. Expanding core brands and introducing new products under the OYOBABY, Newish, Amorite, and GADDA CO lines will meet the evolving needs of families and environmentally conscious consumers. Baby & Mom Retail also plans to expand its presence into Tier 2 and Tier 3 cities domestically and strategically target international markets across Asia, Europe, and North America, where localizing product offerings will allow for stronger market penetration.
Digital and retail expansion are central to the company’s strategy, as Baby & Mom Retail plans to further integrate with leading e-commerce platforms, including potential collaborations with Walmart and Alibaba, to drive global reach. Investments in customer loyalty programs, supply chain optimization, and R&D will ensure streamlined operations, enhance customer satisfaction, and maintain a high standard of innovation. New loyalty programs and subscription models will enhance customer retention, fostering long-term relationships and stable revenue streams, while sustained R&D efforts will fuel product innovation with a focus on hypoallergenic and eco-friendly solutions.