Bengaluru, 14th December 2022: Strengthening its presence in the burgeoning kid’s fashion industry, Indian Terrain, India’s leading high-street men’s wear brand today launched an all-exclusive Metaverse Boys Wear Collection. Marking it as India’s first-ever Meta-inspired collection for kids, Indian Terrain in this newly launched capsule has introduced one-of-its-kind designs that capture the essence of the future of fashion. From t-shirts, and shirts to sweatshirts, the Indian Terrain Metaverse collection has a wide range of products for little fashionistas to choose from.
Commenting on the launch, Mr. Charath Narasimhan, Managing Director – of Indian Terrain, said “We are delighted to be launching yet another innovative collection for our smart kids. This line of clothing has been designed with careful attention to make it fun and future-ready for kids. We hold a strong presence in the Indian Smart-casual industry and with that background, we are betting big on the kid segment. We want to further experiment and innovate in this space to strengthen our presence. We have launched a pilot of this collection among the students and we have had a great reception, which has fueled our ambitions to further expand the metaverse designs into a full-fledged collection.”
Indian Terrain launched its kids’ clothing line in the year 2015. Since its launch, the brand has launched innovative and experimental collections for each season that have become a runaway success. Polo, Reversible jackets, detachable sleeve jackets, and sweatshirts are part of the flagship kid’s collection brand. From simple everyday t-shirts and festive wear to smart outfits for young boys, Indian Terrain currently houses a wide range of designs under its kid’s segment. The brand further plans to launch more products and designs for kids under this newly launched Metaverse collection.
