With new trends coming up every day, people feel the need to cope with this craze, be it fashion, lifestyle or furnishings. AADEWS is a brand that will keep you up-to-date with the latest trends going on in the market which are mainly western and fusion dresses. Women are going crazy after fusion wear such as Indo-western dresses, fashionable co-ord sets, and so on. And while you may wonder how much these dresses cost, AADEWS provides them at a very reasonable rate. Hence, AADEWS is here to bestow you with its vast and versatile collections.
AADEWS emerged as a brand in the September of 2022. Founded by husband-wife duo- Ayushi Dewan and Avyay Dewan, who idealized the brand name as a combination of both their names, with a vision to provide trendy clothing to all Indian women’s body types. Since its inception, the entire team has been thriving to work towards the brand’s vision.
The brand provides you with innumerable options of functional outfits to choose from. To discuss their wide range of fashion collections, they have long dresses, short dresses, coord sets, jumpsuits, bottoms, tops, and tunics. Nevertheless, the varieties have been kept basic, they look forward to supplying you with an extensive collection of contours and embellishments in each category.
A team of textile designers puts all their efforts into working on new fabrics and new designs to create beautiful outfits. Although looking at it from an aspect would make it tough to state all the fabrics used, the designers use 120 types of fabrics formed from cotton, viscose, linen, model, and silhouette blends. Apart from that, they have a very affordable selling price for their collection ranging from 899 for basics and going up to 4999.
The clients, usually, are observed to shop with the brand for their collection of coord sets and short dresses, hence, making these outfits their best sellers. Nonetheless, the range of best sellers depends on the perspective and needs of the customers, as well as the market trends. While focusing mainly on achieving a strong hold in the Indian online retail market, the brand also looks up to expanding its business by starting offline retails of its commodities by setting up a chain of stores all across the country.
The brand takes pride in doing things differently as compared to other similar brands. While others start a business and then get market insights, AADEWS is a creator who designs merchandise for almost all the leading brands all over India. Additionally, being in the market for 30 years now, AADEWS is an outcome of a long-term experience that has been substantiated by the right framework as well as tons of market research.
According to the owner, Ayushi Dewan, ‘Although we have kept the categories basic, we aim to provide a good number of options when it comes to silhouettes and ornamentation in each category.’ The brand mainly wishes to serve and target women from all over the country. Their products are available online on their website and Instagram page. Apart from that, they are also assuring their availability across all major e-commerce platforms such as Myntra, Ajio, Nykaa, and TataCLIQ.
So, whenever it’s a lunch date with your bae, important corporate conventions, a night out with the girls or just traveling alone in fashion- no matter what’s the place or the event, AADEWS has the best collection for you to make you look stunning and stand out from the rest. The versatile bevy of AADEWS is what you need to style yourself for every occa