National, 11th April 2023: Vavo Digital, one of the leading influencer marketing agencies, has partnered with Alt to launch their latest product, the Alt Vibe smartwatch. To create hype and excitement around the launch, the team executed a successful campaign on Instagram and LinkedIn, featuring influencers from various backgrounds. This campaign was aimed to increase awareness about Alt’s new launch, the Alt Vibe smartwatch, and generate website traffic by targeting marketing professionals.
The campaign on Instagram targeted fashion and lifestyle bloggers for creating spunky content. These influencers went live on their channels in the week leading up to the launch to build curiosity and excitement amongst the target audience. These posts and videos were designed to encourage their followers to check out the new Alt Vibe smartwatch. The campaign garnered over 1.5 million reach and increased brand visibility and engagement across social media platforms.
The LinkedIn campaign targeted at marketing professionals was executed with the aim of generating website traffic and raising awareness about the new Alt Vibe smartwatch. The campaign featured eye-catching storytelling content that highlighted the unique features of Alt and reached 500k+ impressions/insights. Influencer Marketing is a powerful tool that allows brands to connect with their target audience on a personal level.
By partnering with influencers who have a large following and influence within their industry, brands can reach a wider audience and build trust with their customers. This is particularly important for brands that are looking to establish themselves as thought leaders in their respective fields. Alt adopted this new-age marketing tool to educate the audience about their product.
Commenting on the association, Rutika Gangwani, Manager of LinkedIn Influencer Marketing, Vavo Digital said, “Our partnership with Alt generated mass awareness about their newly launched product and helped the brand to further enhance their image. The thought was to deliver the launch message by translating the brand’s young and vibrant vibe through our campaign. We successfully created a strong buzz that garnered relevant eyeballs for the new Alt smartwatch.”
Company Spokesperson at Alt commented on the partnership, “At Alt, we had the pleasure of partnering with Vavo Digital on our recent campaign, and we couldn’t be happier with the results. From the outset, the team at Vavo Digital impressed us with their knowledge of our industry and their creative approach to market our brand. They took the time to understand our goals and values and worked closely with us to develop a strategy that would resonate with our target audience. They were always available to answer our questions and provide regular updates on the campaign’s progress, and they were proactive in identifying opportunities to optimize our messaging and reach.”
The successful partnership between Vavo Digital and Alt highlights the eminent role of influencer marketing in building a brand by reaching out to a wider audience through effective campaigns. Vavo Digital will continue this association to create more noise through future campaigns to create buzz about the new products of Alt.