New Delhi, August 11, 2025: Kenstar, one of India’s leading home appliance brands, launched an emotional nationwide campaign titled “Rakhi to the Coolest Bro” to mark the occasion of Raksha Bandhan. The initiative was conceptualized to honour the nation warriors of our nation — the armed forces — by strengthening the emotional bond between citizens and soldiers.
As part of the campaign, Kenstar has invited people from across India to send heartfelt messages to the armed forces stationed at borders, away from their families during the festive season. The response has been overwhelming. In just a few weeks, thousands of messages poured in from across the country packed with gratitude, love, and respect for the armed forces.
Kenstar carefully curated these messages and transformed them into special Rakhi kits, which were then personally delivered to armed forces, bringing them a sense of warmth and connection from home.
On the occasion of Raksha Bandhan, Mr. Sunil Jain, CEO Kenstar, said; “Raksha Bandhan is a celebration of protection, love, and emotional bonds that tie us together. This year, through our ‘#RakhiToTheCoolestBro campaign, Kenstar was honored to serve as a bridge between citizens and our brave defence heroes. This initiative was not just a campaign but a celebration of national unity, gratitude, and shared emotions.”
As part of the campaign, a special event was organized at the Airforce Station in the presence of Air Force Families Welfare Association (AFFWA) and Army Wives Welfare Association (AWWA).
The campaign trended across digital platforms under the hashtag #RakhiToTheCoolestBro, garnering attention from leading influencers, media houses, and even ex-servicemen communities who appreciated the gesture.