Shrachi Sports Ties Up With Zee BanglaSonar And ZEE5 As The Broadcasting & Streaming Partners For Bengal Super League
Kolkata, 15th November, 2025: As Bengal gears up for a new era in football, Shrachi Sports has officially partnered with Z Sports for broadcasting and streaming the upcoming Bengal Super League (BSL) matches starting 7th December, 2025 LIVE in Zee Bangla Sonar and ZEE5. Legendary FIFA World Cup-winning captain and global football icon, Mr Lothar Matthäus, has been signed as the Official Ambassador of the Bengal Super League (BSL) by Shrachi Sports. The tournament will feature 8 most dynamic and competitive teams of the state, each representing the rich footballing spirit of their respective regions.
This partnership with Z Sports marks a significant step forward in making Bengal’s football ecosystem more accessible and engaging for audiences everywhere. Under this collaboration, all Bengal Super League matches will be telecast LIVE exclusively on Zee Bangla Sonar and streamed LIVE on ZEE5, ensuring that fans can catch every thrilling moment anytime and anywhere.
“The Bengal Super League is a celebration of Bengal’s deep-rooted love for football. Our partnership with Zee Bangla Sonar and ZEE5 ensures that the spirit of the game reaches millions of homes, bridging the gap between stadium passion and living room excitement. Together, we aim to redefine how regional sports are viewed and celebrated”, said Mr Ayan Banerjee, Chief Executive Officer, Shrachi Sports.
Z Sports envisions building a vibrant sporting ecosystem that nurtures talent from the grassroots to the global stage. This strategic partnership with Shrachi Sports for the Bengal Super League will help in discovering and uplifting promising football talents from Bengal’s districts – giving them a national platform to shine.
“Zee Sports focuses on developing native, regional, national and international sports IPs – creating sustainable, scalable properties that inspire fandom and deliver long-term value. At Zee, our philosophy has always been to identify and celebrate talent across the length and breadth of India, and BSL is a natural extension of that vision – this time, through Bengal’s most loved sport, football. BSL, we feel, has the potential to become a cultural phenomenon. Brands who associate early are bound to get massive recall and emotional connect as the league is new and fresh, with high energy and low saturation”, said Mr Sanjoy Chatterjee, Chief Sales Officer, Zee Entertainment Enterprises Ltd.
“Zee Bangla Sonar is a one-of-its-kind General Entertainment Channel for Bengali-speaking audiences across India which blends fiction, non-fiction, films and new formats like telecasting LIVE sporting events. The Bengal Super League is new with vast potential and matches the very ethos of Zee BanglaSonar with its vibe, vigour and vibrancy. With BSL matches telecast on Zee Bangla Sonar and streamed on ZEE5, we will be able to reach a much larger audience in West Bengal and beyond,” said Mr Jalaluddin Mondal, Chief Channel Officer, Zee BanglaSonar & Zee Biskope.
Bengal Super League is set to deliver an exciting lineup of competitive matches, enduring rivalries and emerging homegrown talents, brought to audiences through the extensive reach and storytelling excellence of Zee Bangla Sonar and ZEE5. The matches will be telecast at 1 pm and 4 pm.
Launched in July, 2025, BSL is licensed by the Indian Football Association (IFA) and features 8 franchise teams representing district clusters. Matches will be hosted across 8 district venues, bringing professional football to regions beyond Kolkata and offering local players a platform to gain recognition and experience. The league aims to create excitement around district-level football, inspire local communities and uncover the hidden talent of Bengal, while strengthening the professional football ecosystem in the state.
