Mumbai, January 27: What a unique way to position a brand and grab audience attention. SAEL, a vertically integrated and diversified renewable energy company, has creatively placed brand posters in various cinemas across major cities like Mumbai, Delhi, Gurgaon, Noida, Bangalore, Ahmedabad and others.
The posters are visually compelling and so futuristic that moviegoers initially mistook them for an upcoming Hollywood sci-fi blockbuster. This smart storytelling showcases SAEL’s waste-to-energy and solar power verticals, turning casual theatre visits into intriguing introductions to clean energy innovation.
A campaign executed very subtly, yet impactful delivering a blockbuster narrative without saying a word.
