Gurugram, Feb 11: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH and a global leader in premium home appliances, has announced the launch of its first Siemens Brand Store in Gurugram, in partnership with Home Square Exzellenz Pvt. Ltd. Strategically located at DLF Phase 1—an address synonymous with premium living—the new experience-led store reinforces Siemens’ commitment to intelligent, design-driven, and future-ready home solutions for discerning homeowners.
The launch also aligns with a historic milestone for the brand. In 2026, Siemens celebrates 100 years of oven innovation, marking a century of redefining how the world cooks through engineering excellence and cutting-edge technology.
Strengthening Presence in a High-Growth Premium Market
The expansion underscores Siemens’ focused growth strategy in high-potential luxury markets. Gurugram has rapidly emerged as a hub for premium residences, modular kitchens, and intelligent homes, driven by rising disposable incomes, global lifestyle exposure, and increasing premiumisation.
India’s organised modular kitchen industry is projected to grow at a CAGR of 25% until 2030, supported by strong real estate momentum. Built-in appliances are playing a central role in shaping modern kitchen aesthetics. Post-pandemic, dishwasher adoption has witnessed a sharp uptick in urban markets such as Gurugram, with homeowners increasingly opting for integrated formats that deliver seamless, clutter-free designs—reflecting the city’s shift toward sophisticated, design-led living.
Design That Integrates Performance with Aesthetics
Siemens’ minimalist design philosophy—defined by clean geometry, intuitive interfaces, and seamless integration—has positioned the brand as a preferred partner for architects and interior designers shaping contemporary living spaces. Its appliances are engineered to balance powerful performance with understated elegance, allowing products to blend effortlessly into modern interiors while making a bold design statement.
Intelligent Innovation at the Core
Commenting on the launch, Saif Khan, MD & CEO, BSH Home Appliances India, said:
“Imagine an oven that recognises what you’re cooking and adapts itself to deliver exactly the result you love, or a coffee machine that remembers your perfect brew every single time. From AI-enabled ovens equipped with integrated cameras that detect up to 100 dishes, to coffee machines offering over 30 personalised beverage options and intelligent systems like i-Dos that measure detergent with absolute precision, Siemens innovations are designed to make everyday living smarter and simpler.
The launch of our Siemens flagship store in Gurugram brings this vision of intelligent, design-led living to life for consumers who value progress, performance and aesthetics. We are witnessing a strong and consistent rise in demand for premium cooking appliances and dishwashers in the region, reflecting Gurugram’s growing aspiration for integrated, high-quality and future-ready homes.”
A Fully Immersive Experience Centre
Designed as an interactive experience destination, the Siemens Brand Store – Home Square Exzellenz showcases the brand’s premium built-in and freestanding appliances through thoughtfully curated kitchen zones. Visitors can engage in live product demonstrations, explore personalised integrated kitchen planning solutions, and receive expert consultations for end-to-end kitchen transformations.
With over 25 retail touchpoints across Delhi NCR, including five in Gurugram, Siemens continues to strengthen its premium leadership in North India—catering to the growing demand for intelligent, integrated, and aesthetically refined home solutions.
