India, 22nd October, 2025: Israel Ministry of Tourism Strengthens India Engagement at ITB Asia 2025. Amid renewed travel optimism following the recent ceasefire, the Israel Ministry of Tourism (IMOT) reinforced its trade engagement at ITB Asia 2025, held from 15–17 October at Marina Bay Sands, Singapore. The participation highlighted Israel’s evolving identity as a destination blending heritage, culinary experiences, wellness, and modern leisure offerings, while aiming to deepen ties with high-potential markets.
The Israel pavilion, inaugurated by H.E. Eliyahu Vered Hazan, Israel’s Ambassador to Singapore, drew significant interest from travel trade, MICE operators, and potential partners. Israeli DMCs co-exhibited alongside IMOT, generating a positive response toward Israel as a preferred travel destination.
The delegation, including Hassan Madah (International Marketing Director, IMOT), Amruta Bangera (Director of Marketing, IMOT – India), Olya Gurevich Lucas (Consul of Tourism Affairs, China), Anna Oraiza Aban (Marketing Manager, IMOT – Philippines), and Li Zimu (Marketing Manager, IMOT – China), conducted over 100 strategic meetings with tour operators, airlines, and event planners. Discussions focused on co-marketing alliances, enhanced air connectivity, and tailored itineraries for Indian and Asian travellers.
Israel tourism is showing a strong upward trend, attracting 118,200 tourists in August 2025, a 39% increase from July. From January to August 2025, total tourist entries reached 814,000, up 21% from the same period in 2024. Visitors from India numbered 7,800, making it the largest source market in Asia, followed by Indonesia, China, and the Philippines. India was also the first country to see the rollout of Israel’s new eVisa, reflecting rising interest in Israeli culture, wellness, adventure, and leisure offerings.
“India continues to be a key growth market for Israel. With the eVisa and increasing traveller interest, there are strong opportunities to convert awareness into bookings through targeted campaigns and strategic partnerships. Trade and MICE partners are eager to co-create offerings combining heritage, wellness, and contemporary experiences for Indian travellers,” said Amruta Bangera.
Insights from ITB Asia 2025 will guide IMOT’s India-focused strategy through 2026, emphasizing joint marketing campaigns, airline collaborations, and trade education programs to build awareness and drive sustainable visitor growth from India.
