New Delhi, Mar 10: Asian Footwears, one of India’s leading homegrown footwear brands, has introduced Asian Flash – a 60-minute delivery service that brings footwear from the nearest Exclusive Brand Outlet (EBO) right to the customer’s doorstep. The service is currently live across more than 100 pin codes in Delhi, Gujarat, Haryana, Himachal Pradesh, Punjab, Rajasthan, Uttarakhand, and Uttar Pradesh, covering key urban and semi-urban areas. Before the full rollout, the company conducted trials across 35 different locations including Rohini, Burari (Delhi) and Dadri (Uttar Pradesh) to test and strengthen its operations.
On the brand’s official website, customers can visit the ‘Asian Flash’ tab and enter their PIN code to check if the service is available in their area. If the PIN code is eligible, they can place an order and receive their chosen footwear within 60 minutes.
Unlike typical quick-commerce platforms that offer limited items, Asian Flash provides access to the entire store collection, over 350 designs across sports, casual, and school footwear for men, women, and children. The service currently has no minimum order value or delivery charges. Customers also have the convenience of trying their shoes at home and returning them if the fit is unsuitable.
Expressing his views, Rajinder Jindal, Chairman, Asian Footwears, said, “Our goal has always been to make our products accessible across the widest possible set of touchpoints. With ‘Asian Flash’, we are integrating our physical store network with advanced technology to create a unified, intelligent retail ecosystem. By leveraging real-time inventory visibility, data-driven systems, and automation, we are enabling customers to access our full in-store assortment and receive it within 60 minutes. This initiative reflects how we are using innovation and digital integration to enhance speed, precision, and convenience — while strengthening our omnichannel capabilities as we scale.”
Talking about the service, company’s brand ambassador and legendary cricketer, MS Dhoni said, I truly appreciate the brand’s forward-thinking approach in using technology to strengthen its retail network and make quality products more accessible across cities and towns. With its focus on quality craftsmanship, all-day comfort, and stylish designs, Asian Footwear continues to define new standards in delivering dependable footwear for every Indian.”
As part of its broader growth strategy, Asian Footwears continues to collaborate with quick-commerce platforms such as Swiggy Instamart and Zepto, while expanding its own network of Exclusive Brand Outlets to reach 100 stores within the year.
