New Delhi, 05th May 2025: Marking a consistent legacy of trust, Aviva Life Insurance has been ranked India’s most trusted private life insurance brand for the seventh year in succession by TRA’s Brand Trust Report 2025. Further strengthening its leadership in the private life insurance sector, Aviva India has achieved one of the best claim settlement turnaround time with 100% claims settled within 30 days, in FY 2023-2024.
Mr. Vinit Kapahi, Chief Marketing Officer, Aviva Life Insurance, expressed his gratitude, stating, “At Aviva, our commitment extends beyond traditional protection as we aim to redefine life insurance by shifting the focus towards prevention, health, and holistic well-being. By empowering our customers with proactive solutions, wellness resources, and personalized guidance, we intend to help them lead healthier, more fulfilling lives. Being recognized as India’s Most Trusted Private Life Insurance Brand for the seventh consecutive year reaffirms that our efforts are truly aligned with their needs and aspirations.”
Aviva Life Insurance continues to build on its legacy of trust by offering a comprehensive portfolio of life insurance products, including guaranteed savings plans, term plans, investment solutions, and retirement plans. The company recently introduced the Aviva Signature 3D Term Plan – Platinum, a non-linked, non-participating pure risk life insurance plan designed to provide comprehensive financial security. This plan not only ensures protection but also includes a Preventive Wellness Package, helping policyholders maintain their well-being while securing their family’s financial future.
Mr. N. Chandramouli, CEO of TRA Research, commended Aviva’s remarkable achievement, stating, “We congratulate Aviva Life Insurance on being recognized once again as the Most Trusted Brand in the Private Life Insurance category. This continued recognition is a testament to the confidence customers place in Aviva and its commitment to delivering reliable and customer-focused insurance solutions.”
The Brand Trust Report 2025, published by TRA Research, is based on extensive consumer insights gathered from thousands of consumer-influencers across 16 cities, involving more than 6,000 hours of research and analysis. The study ranks brands based on a meticulously designed trust matrix incorporating 61 brand attributes, 10 brand behaviors, and 3 foundations of trust.