New Delhi, India Dec 12th: Hazelnuts for India, an initiative dedicated to promoting premium-quality hazelnuts in the country, collaborated with Barista Coffee Company, one of India’s leading home-grown coffee chains, to introduce a limited-edition holiday season menu with the campaign “Go HazelNUTS with Barista” across 150 Barista outlets in major metro cities in India. As part of the collaboration, an exclusive hazelnut menu was unveiled at a special launch event today at Barista’s flagship café in Vasant Vihar, New Delhi.
The event offered an immersive first look at the new hazelnut-based offerings, with the entire menu showcased through curated tastings in an indulgent café setting themed around the warmth of coffee and the richness of hazelnuts. The menu includes the Hazelnut Crunchy Frappe, the Hazelnut Dry Latte, the Hazelnut Matcha Tea Cake, and the Hazelnut Chocolate Tart, each crafted using premium hazelnuts chosen for their superior flavour, quality, and texture. The menu will be available from 1st December 2025 to 28th February 2026.
Speaking at the launch, Mansi Ahuja, Hazelnuts India Representative, AMPRO Marketing said, “Go HazelNUTS with Barista campaign aims to place hazelnuts at the heart of the café experience. Through Hazelnuts for India, we want guests to discover hazelnuts in multiple forms, in their coffee, in their desserts and in their everyday indulgences, offering a healthy indulgent twist to their choices. The encouraging response at the launch reinforces our belief that hazelnuts have a natural place in India’s evolving café culture.”
On this collaboration, Rajat Agrawal, CEO, Barista Coffee Company, said, “We’ve always enjoyed experimenting with flavours and finding new ways to make every coffee moment feel a little more special. Over the years, our menu has continuously evolved to bring fresh, exciting, and premium tastes to coffee lovers across the country. Our new hazelnut-inspired offerings are another step in surprising our customers with choices that elevate their everyday moments. At Barista, we’re committed to pushing boundaries and creating café experiences that feel both comfortingly familiar and refreshingly new.”
The campaign aims to highlight the premium quality and versatility of hazelnuts and Barista’s role as a favorite go-to destination for festive indulgence and gifting, a partnership that perfectly blends winter warmth with artisanal flavours.
The “Go HazelNUTS with Barista” menu is now available for a limited time at Barista cafés, offering guests a flavourful way to celebrate the season.
