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Cinépolis Accelerates Tech-Led Cinema Innovation in Hyderabad with Laser Projection Upgrade at Lulu Mall

Hyderabad, 28th July 2025: Cinépolis India, the first international cinema exhibitor and a global leader in premium movie-going experiences, continues its cinema enhancements in Hyderabad with a powerful technology upgrade at its Lulu Mall property. Following the successful launch of Cinépolis TNR, Hyderabad’s flagship MacroXE cinema earlier this year, the brand now introduces Laser Projection across screens at Cinépolis Lulu Mall.

This move marks a continued investment in next-gen formats and immersive technologies that redefine the movie-watching experience for audiences in the region.

The upgraded Laser Projection offers:

  • Superior Image Quality– Exceptional clarity and depth across every scene
  • Unrivalled Brightness– Enhanced luminance that makes visuals truly pop
  • Sharper, More Accurate Colors– Rich, true-to-life hues that bring stories to life

Speaking on this, Devang Sampat, Managing Director, Cinépolis India, said “Hyderabad is a key market for us, and we’re proud to lead with innovation here. After launching Cinépolis TNR with our MacroXE format, upgrading the cinema with Laser Projection reinforces our commitment to delivering a best-in-class cinema experience powered by cutting-edge technology.”

This strategic upgrade is part of Cinépolis India’s broader vision to build a future-ready cinema ecosystem that combines comfort, technology, and storytelling excellence, city by city.

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