Chennai, Dec 16: Citroën India saw healthy growth and positive momentum in the second half of 2025, with Q4 sales trending 3X of Q3 so far, driven by the Citroën 2.0 – “Shift Into The New” strategy. The Citroën 2.0 strategy, formally unveiled in August 2025, outlined a long-term roadmap to deepen localisation, expand the dealer and service footprint, and elevate customer-centric product and ownership experiences across India.
Growth has been supported by continued product innovation, expanded export programs, and strengthened engineering and software capabilities as the quarter progresses. The renewed focus on India-centric products, expanded customer ecosystem, and strengthened manufacturing capabilities have accelerated Citroën’s domestic growth and contribution to Stellantis’ export performance. As part of Citroën India’s broader growth story, vehicle exports rose 18.8% in 2025, driven by strong demand from Africa and ASEAN markets. This sharp increase reinforces India’s strategic role as a key manufacturing and export hub within Citroën’s expanding global portfolio.
Shailesh Hazela, CEO & Managing Director, Stellantis India, said, “Citroën 2.0 – ‘Shift Into The New’ strategy is leading the steady growth in India. With sharp focus on localisation, enhancing India-first product interventions, and expanding customer accessibility, we have created a strong and sustainable growth path. The impact is visible; Citroën delivered 3X sales in Q4 vs Q3 and contributed significantly to Stellantis India’s 18.8% export growth in 2025. With the Basalt set to join our global export portfolio in 2026, India is rapidly becoming a core pillar of Citroën’s long-term strategy for product development, manufacturing, and technology.”
Citroën strengthened its portfolio in 2025 with refreshed and new models, including the C3 Dark Edition, Aircross, C3X, Basalt, and Aircross X. The Basalt X also debuted CARA, India’s first intelligent in-car assistant, highlighting the brand’s focus on delivering intuitive, technology-led experiences to Indian customers. CARA, Citroën’s in-car assistant, is seeing strong adoption across everyday use cases such as music control, navigation, hands-free calling, weather updates, and live information. Features like reminders, web search, and flight tracking make CARA a helpful digital companion, enhancing convenience and driving comfort.
Citroën continues to make financing and ownership easier and more accessible and formed partnerships with HDFC Bank, IndusInd General Insurance, and Sundaram Finance in 2025. These collaborations offer flexible finance options, digital loan approvals, and simplified insurance solutions. Citroën has also partnered with mobility providers to integrate its electric vehicles into urban fleets, supporting wider EV adoption.
Looking ahead, Citroën India will continue to expand its retail and product portfolio, accelerate India-first innovations, scale exports, and strengthen sustainable mobility solutions, including electric vehicles. With enhanced engineering and digital capabilities, India is poised to play a key role in Citroën’s global innovation and growth strategy.