Mumbai, Jan 16: Evocus, India’s premium functional beverage brand, has announced the appointment of Clavell Santiago as Vice President – Sales (HoReCa) and Marketing, marking a significant step in strengthening the brand’s commercial and growth strategy.
In his expanded role, Clavell will spearhead Evocus’s sales and marketing functions, driving brand strategy, accelerating revenue growth, and scaling the HoReCa business across domestic and international markets. He will play a pivotal role in deepening Evocus’s presence across premium hospitality, foodservice, and emerging growth channels.
Clavell has been a key contributor to Evocus’s growth journey and most recently served as Head of Sales HoReCa, where he led the brand’s successful entry into the HoReCa segment. Under his leadership, Evocus launched the world’s first Black Soda, introduced trade-focused product innovations, and scaled its HoReCa footprint to over 1,000 outlets nationwide. The brand has since become a preferred beverage partner for leading hospitality groups such as Oberoi, Marriott, and Taj, along with prominent restaurants and café chains across India.
With over 12 years of experience spanning FMCG and hospitality, Clavell brings deep expertise in B2B sales, premium brand building, strategic partnerships, and revenue growth across domestic and international markets. Prior to Evocus, he held leadership roles with Narang Group, Coffee Day Beverages, MARS Group, IHG, and InterContinental Hotels Group.
Commenting on the appointment, Aakash Vaghela, Founder and Managing Director, Evocus, said,
“As Evocus continues to expand its footprint across India and global markets, Clavell’s ability to build high-value partnerships, scale channels, and elevate premium brand experiences will be instrumental. His proven leadership will play a critical role in driving our next phase of growth.”
Sharing his thoughts, Clavell Santiago said,
“I am deeply honoured to take on this role. The journey so far has been filled with learning and meaningful milestones. As we scale Evocus, my focus will be on strengthening our marketing narrative, deepening engagement across key channels, and building clear differentiation to drive sustainable, long-term growth.”
With Clavell Santiago at the helm of sales and marketing, Evocus is well positioned to accelerate growth, strengthen its HoReCa leadership, and reinforce its position as a leading premium functional beverage brand.
