Global K-beauty brand Etude India marked a vibrant milestone with its first-ever exclusive in-store masterclass at the Nykaa On Trend Store in PMC Chennai. The experiential event brought together beauty lovers, influencers, and Etude fans for an immersive dive into the brand’s playful, high-performance products and K-beauty expertise.
Hosted by a certified Etude makeup artist, the masterclass focused on showcasing easy, everyday Korean-inspired makeup looks using Etude’s best selling products – from its iconic Fixing Tints to the Drawing Eye Brow Pencil and more. Attendees received insider tips on achieving flawless, long-lasting looks perfect for the Indian climate and lifestyle.
A key highlight of the Chennai masterclass was the spotlight on Etude’s latest range of tints—Dear Darling Oil Tint, Over Glowy Tint, and Color Lasting Glow Stick—each known for their lightweight texture, buildable pigment and long-lasting wear. The session encouraged attendees to experiment with these versatile products, discovering ways to adapt them into their daily routines—be it for a soft, natural flush or a bold, statement lip.
Each tint serves a distinct purpose. The Dear Darling Water Gel Lip & Cheek Tint provides a vibrant wash of color with a water-gel formula enriched with vitamins and berry complex, keeping the skin hydrated and fresh. The Color Lasting Glow Stick enhances the natural lip tone with vivid color and a glossy finish that wears comfortably through the day. The Over Glowy Tint is a vegan, high-shine tint with a moisturizing formula and subtle plumping effect, made easy to apply with its diamond-shaped applicator. For deeper nourishment, the Dear Darling Oil Tint delivers high-gloss color powered by over 70% hydrating oils, giving lips a smooth, radiant finish. Rounding out the collection, the Fixing Tint—a cult favorite—offers intense color in a matte, smudge-proof formula that stays put while keeping lips hydrated.
This session was part of Etude India’s broader effort to create engaging and educational beauty experiences, bringing Korean beauty culture closer to Indian consumers. By highlighting innovation, ease, and self-expression, the brand continues to build a deeper connection with India’s evolving beauty community.