New Delhi, 14th November 2025: The festive season has delivered a strong resurgence in Delhi-NCR’s housing market, with homebuyers returning in significant numbers to take advantage of extended festive offers that stretch beyond Diwali into Christmas and New Year.
Developers across the region are rolling out a wide range of value-driven incentives—such as modular kitchen upgrades, branded home appliances, flexible payment schemes, stamp-duty waivers, and EMI holidays—fueling renewed momentum in both ready-to-move-in and luxury residential segments.
Industry data indicates a robust uptick in buyer activity this festive quarter, with enquiries rising nearly 15% and sales bookings increasing by 25% over the previous quarter. Delhi-NCR continues to reflect this positive national trend, supported by stable home-loan rates, attractive payment plans, and strong year-end homebuying sentiment.
Highlighting the unique consumer behaviour this festive season, Mr. Vijay Jain, Managing Director, Star Estate, said:
“This year’s offers go beyond discounts—they add meaningful value that helps buyers take the final step. A deferred EMI plan or a modular kitchen package may seem small individually, but together, they make the homebuying decision significantly easier.”
High-demand NCR micro-markets—including Gurugram, Noida, and Greater Noida, particularly pockets like Golf Course Road and the Noida Expressway—are witnessing strong traction. Developers offering no floor-rise charges, complimentary interiors, and flexible payment options are seeing higher footfall and faster conversion rates. Ready-to-move-in properties continue to outperform under-construction projects as buyers prioritise certainty and convenience.
Mr. Jain further observed a shift in buyer behaviour:
“The modern NCR homebuyer is well-informed, brand-conscious, and places high value on trust and lifestyle. They prefer reputable developers with strong delivery records over projects driven purely by price.”
The luxury and ultra-luxury housing categories are emerging as standout performers this season, driven by rising demand for branded residences, smart-home technologies, wellness amenities, and concierge-led services. According to Star Estate, footfall across NCR has increased by 20% during the festive quarter, while premium-segment conversions have nearly doubled year-on-year.
Developers are leveraging this momentum to boost liquidity, accelerate construction timelines, and prepare for a strong wave of new project launches in early 2026.
Mr. Jain emphasised that while festive incentives are playing a supportive role, core fundamentals continue to drive sustainable growth:
“Offers should be viewed as an added benefit—not the primary reason to buy. Identifying the right location, a trusted developer, and ensuring regulatory clarity remain critical.”
He added that with continued focus on execution and policy stability, the ongoing momentum is expected to carry forward:
“The festive momentum that began with Diwali remains strong, and both buyers and developers are showing renewed confidence. At this pace, NCR’s real estate market will enter 2026 with strengthened fundamentals and optimism.”
For developers, the extended festive phase has enabled better liquidity and faster movement of ready inventory. For homebuyers and investors, the current window presents one of the most advantageous opportunities in recent years, combining stable interest rates with genuine value-driven deals.
