Mumbai, October 7th, 2025: For Flipkart’s Big Billion Days (BBD), Idiotic Media, one of India’s leading influencer and meme marketing companies, successfully carried out a high-impact creator campaign that activated over 1,550 influencers across platforms, languages, and categories in just seven days. The goal of the September 17–22 campaign was to create awareness, encourage consideration, and strengthen Flipkart’s standing as the most reliable smartphone marketplace in India.
The mix of influencers was meticulously selected to strike a balance between authenticity and size. It featured 1,000 lifestyle producers, 350 retail influencers, 208 micro tech creators, and 100 viral influencers from a previous August wave. These covered verticals like gaming, photography, productivity, and value-for-money shopping, and they were spread throughout Mega, Macro, Mid-tier, and Micro tiers. Flipkart was able to target consumers in Tier-1, Tier-2, and Tier-3 locations with emotionally and contextually relevant content because of this wide pool.
Each influencer produced one high-engagement reel featuring smartphone offers, price reveals, unboxings, and lifestyle integrations. To increase virality, popular formats and memes were purposefully employed. The main platform was Instagram, with long-form tech reviews and YouTube Shorts providing backup.
To enhance regional resonance, content was written in Telugu, Tamil, and Hindi. Teasing “never-before-seen” BBD prices, generating interest, and bolstering Flipkart’s smartphone credibility were the main goals of the creative direction. While maintaining flexibility in their implementation manner, creators adhered to set brand anchors.
Himanshu Singla, CEO and Co-Founder, Idiotic Media stated, “The campaign generated over 500 million views, with strong engagement driven by relatable storytelling and meme-led content. The team worked in war-room mode behind the scenes, with quick approvals, live tracking, and chai-fueled brainstorming sessions. Flipkart’s festive momentum was fueled by each post feeling like a victory.”
Sankalp Samant, Co-founder, Idiotic Media added, “Scale, pace, and narrative presented a challenge. We only had 7 days to brief 1,550+ creators, onboard them, and launch. Flipkart’s clear goal and our team’s obsession with creative authenticity were what made it succeed. Each reel was more than just content; it was a time of excitement, trust, and cheerful spirit.”
