India, Dec 19: Google has launched a one-of-a-kind Pixel Upgrade Program in India. This new financing and upgrade initiative is designed to make Pixel ownership more accessible, while offering customers a simple, convenient way to upgrade to their next Pixel.
Available from today, the Google Pixel Upgrade Program enables people to purchase select Pixel smartphones on a 24-month no-cost EMI plan, starting at INR 3,333 per month, with the option to upgrade to a new eligible Pixel phone after completing a minimum of nine monthly payments. The program comes with an assured buyback irrespective of the device’s physical condition, provided it powers on and meets basic functional checks.
The program is being launched in partnership with Cashify, Bajaj Finance Ltd., and HDFC Bank, and will run till 30th June, 2026 across select retail stores in India.
Commenting on the initiative, Mitul Shah, Managing Director, Devices and Services, Google India, said, “We believe that premium technology should be within reach for more people across India. The Google Pixel Upgrade Program reflects that belief by making Pixel ownership more accessible via flexible, no-cost EMIs and a clear, worry-free path to upgrade your device. We want users to enjoy the latest Pixel experience, powered by advanced AI and services, without the usual barriers or complexity that often come with premium smartphone ownership. This program is another step in our long-term commitment to bring the best of Google’s AI on Pixel to more people across the country, and today we’ve made it easier than ever.”
Making Pixel Ownership More Accessible
The Google Pixel Upgrade Program comprises a simple four-step process:
1. Select from Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, Pixel 10 Pro Fold
2. Find the nearest partner store.
3. Buy the Google Pixel with a 24-month no-cost EMI plan
4. Enroll into the Google Pixel Upgrade Program on the Cashify website within 30 days of purchasing the phone
After paying a minimum of nine EMIs and before completing fifteen EMIs, people can choose to upgrade to a newer eligible Pixel model. At the time of the upgrade, Cashify will credit the customer’s bank account with an amount equal to the remaining balance of their original EMI loan, enabling them to close the existing loan without any pre-closure charges, provided the upgrade is completed between the 9th and 15th EMI payment. Customers are then enrolled into a fresh 24-month no-cost EMI plan for their new Pixel device.
Enrolling in the program also qualifies for an exchange bonus of up to INR 7,000, offered by Cashify, when trading in an existing device at the time of enrollment.
New phone purchases also qualify for trial subscriptions to popular Google services:
● Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold
○ 1 year of Google AI Pro
○ 6 months of Fitbit Premium
○ 3 months of YouTube Premium
● Pixel 10
○ 6 months of Google One Premium (2TB)
○ 6 months of Fitbit Premium
○ 3 months of YouTube Premium
The Google Pixel Upgrade Program simplifies owning the latest Pixel device by offering flexible financing, guaranteed value retention, and assurance that the user will always have the latest Pixel phone while enrolled in the program.
