As Maruti Suzuki Arena Mumbai Comic Con powered by Crunchyroll gears up for its 2025 finale edition, the event continues to cement its position as a powerful platform for brands looking to engage with India’s booming pop culture and fandom-led youth economy. Set against the backdrop of India’s entertainment capital, the event has evolved beyond a fan celebration into a dynamic marketing and innovation hub—where brands connect with deeply invested communities through immersive experiences, exclusive showcases, and cultural relevance.
Leading entertainment and technology companies including Warner Bros., Disney, Sony, Crunchyroll, Bandai Namco, PlayStation, Lenovo, and Logitech are leveraging Comic Con India as a platform to activate experiential zones, exclusive content drops, and immersive showcases. These initiatives enable brands to move beyond traditional advertising and participate in the lifestyle and passions of their target audience. Automotive majors such as Maruti Suzuki Arena and Yamaha Racing are creating technology-driven engagements that align speed, innovation, and passion. Similarly, publishing and licensing players like Penguin Random House India and Disney Licensing are tapping into the event’s strong influence across comics, books, and collectibles, demonstrating Comic Con India’s growing relevance as a cross-category marketing catalyst.
One of the notable brand activations this year is by Royal Challenge Packaged Drinking Water (RCPDW) who are hydration partners at the event. Having recently entered the gaming and esports space, RCPDW has created an immersive experience with their exclusive Cricket Gaming Zone at the NODWIN Gaming Arena. Perfectly timed with the peak cricket season, the activation allows fans to engage with titles such as World Cricket Championship 3 on mobile, Cricket 24 on PlayStation 5 and a cutting-edge VR Cricket Experience, delivering an innovative blend of gaming and sports. Further reinforcing Mumbai’s position as a gaming innovation hub, Mumbai Comic Con 2025 under the aegis of NODWIN Gaming features the debut of the Indie Game Utsav, which highlights the potential of India’s indie developer ecosystem. In addition, It’s A Girl Thing (IAGT) brings in a curated focus on youth culture, diversity, and empowerment, enabling brands to engage with new, values-driven communities.
As the final stop in Comic Con India’s 2025 calendar, the Mumbai edition sets a new benchmark in pop culture-led consumer engagement. It continues to demonstrate why Comic Con India has become a preferred destination for global and Indian brands seeking to drive cultural relevance and market impact in India’s dynamic youth economy.