India, 7th October 2025: After a strong debut earlier this year through Agilitas Sports, Lotto has quickly emerged as a rising force in India’s sportswear and athleisure market, outshining early expectations in sales and consumer love. The brand has carved a distinctive space in India’s growing sneaker culture, balancing heritage with contemporary relevance.
Building on this momentum, Lotto has launched Happy Feet, a campaign that shines a spotlight on how feet express emotions. Each step carries its own rhythm, energy, and feeling. With its youthful, sport-inspired DNA, Lotto is championing this authentic form of expression. The campaign film blends the iconic 53-year-old Kishore Kumar and R.D. Burman track “Yeh Jawani Hai Deewani” with modern, dynamic visuals that capture everyday moments of fun and joy, spotlighting feet as the ultimate storytellers.