India, 6th December 2022: Radio City, India’s leading radio network announces an exclusive sales strategy tie-up with Ramoji Group’s Eenadu E FM in Andhra Pradesh & Telangana markets. With this tie-up, Radio City will have a total of six radio stations in the region, including the two that are already operational at Hyderabad and Vizag and the four envisioned in Vijayawada, Rajahmundry, Tirupati, and Warangal. This alliance will accredit Radio City to become one of the region’s largest FM networks and deepen audience engagement by offering relatable content that will add value to their lives.
Radio City has always been a step ahead when it comes to understanding the pulse of its listeners and weaves its charm with ground-breaking initiatives and IPs. Radio City has established a strong presence in 39 cities across India and this partnership will further amplify the reach of the radio station thereby enabling them to widen the content distribution bouquet to a larger set of audience. This strategic alliance between the two companies is set to mutually benefit both parties and aid in generating high levels of engagement and play a vital role in building a robust future for the radio industry.
E FM is backed by the most respected Telugu Media House ‘Eenadu by Ramoji group’. E FM emphasizes local Telugu flavor in all its stations, both in content and accent and plays latest and all-time hit songs, to grab the attention of all types of listeners. Some of the shows of E FM include Ushodayam, an early morning show which covers various devotional aspects & spiritual facts. E-Mornings, a daily infotainment show. Maya Baazar, an ultimate classic movie in the history of Telugu cinema. ‘Sathyabhama’ is a caller show to discuss all female related topics & issues towards the empowerment of women. ‘Lite Teesko’ is a completely fun based entertainment show.
Commenting on the strategic tie-up, Mr. Ashit Kukian, Chief Executive Officer, Radio City said, “The alliance with Ramoji Group’s Eenadu E FM is a strategic move for Radio City to further strengthen its reach and widen the audience base. Our commitment to offer appropriate solutions to the audience as well as advertisers has aided in maintaining our stance as the most sought-after radio station across the country. We are optimistic that with such strategic partnerships, we will be able to augment the growth of the organization and expand footprint across newer markets.”
Commenting on the alliance with Radio City, Bapineedu K, Executive Director of E FM said, “We are thrilled to announce that we have stepped into an exclusive sales strategy agreement with Radio City. This strategic alliance will benefit the radio channel to expand its listener base and will simultaneously conjure up the image of the Ramoji Group’s E FM. We looking forward to this partnership as radio has always been considered the most credible medium and this engagement with Radio City will further encapsulate the entire essence of our five-decade-old multi-dimensional corporate entity”.
Ramoji Group is a multi-dimensional conglomerate headquarters in Hyderabad with a five-decade antiquity. Ramoji Group ventures include media, film production, and a fully integrated filmmaking infrastructure, financial services, FMCG, Retail, Education, and Hospitality – Ramoji Film City, Eenadu (regional daily), ETV Network, Ushakiran Movies, ETV Bharat (Digital), Margadarsi Chit Fund, Dolphin Hotels, Kalanjali, Priya Foods, Brisah (clothing), Ramadevi Public School, Eenadu Journalism School.