Samsung Opens Gurugram Business Experience Studio to Showcase AI-powered Solutions for Enterprises

GURUGRAM, India,  Jan 28:  Samsung, India’s largest consumer electronics brand, today announced the launch of its state-of-the-art Business Experience Studio (BES) in Gurugram, creating a future-ready destination for enterprises to experience Samsung’s AI-powered, connected B2B solutions in real-world business environments. With an existing BES in Mumbai, the Gurugram studio further reinforces Samsung’s commitment to enabling next-generation enterprise transformation in India.

Designed as a high-impact experience centre, the BES brings together Samsung’s advanced portfolio of mobile devices, displays, healthcare technologies, and smart solutions, demonstrating how businesses can enhance productivity, operational efficiency, and digital transformation through seamless interoperability and enterprise-grade security.

Spanning 6,700 square feet, the BES, Gurugram offers a curated, immersive walkthrough for decision-makers across sectors including startups, education, hospitality, healthcare, retail, and banking. The studio features multiple experience zones that simulate real-world business scenarios, helping partners and customers visualise scalable deployment of Samsung technologies across modern workplaces.

“At Samsung, we believe the future of business will be shaped by AI-driven, intelligent experiences that are human-centric, connected, and sustainable. The Business Experience Studio in Gurugram reflects this vision by offering enterprises a space to engage with our AI-powered ecosystems in real-world settings. From smart classrooms and automated hotels to intelligent healthcare solutions and paperless banking, we are demonstrating how applied AI—embedded across devices and platforms—can enable meaningful, efficient, and scalable digital transformation. This studio is not just a showcase of technology, but a testament to our long-term commitment to building the future of enterprise, with AI at the core, alongside our partners in India and globally,” said JB Park, President & CEO, Samsung Southwest Asia.

Built on AI, Connectivity, and Trust

The BES, Gurugram highlights Samsung’s leadership in developing AI-driven solutions that work seamlessly together, enabling enterprises to modernise rapidly while maintaining high standards of reliability, manageability, and data security. Powered by Samsung’s connected ecosystem and supported by enterprise platforms such as Samsung Knox, VXT, and LYNK Cloud, these solutions enable secure, scalable deployments across distributed environments—from classrooms and hospitals to banks, retail chains, and hospitality networks.

Experience Zones at BES, Gurugram

Zone 1: Industry Solution

This zone showcases sector-specific intelligent solutions for education, retail, finance, and healthcare. The education experience features smart classrooms, teaching automation, and campus management solutions powered by next-generation interactive displays, integrated tablets, and digital notice boards, all secured through Knox.

The retail zone highlights Spatial Signage, an innovative display technology that transforms 2D content into immersive 3D viewing experiences. It also features digital advertising solutions, soft POS systems, air quality management solutions, and rugged smartphones and tablets designed to meet MIL-STD-810H durability standards.

For banking, Samsung demonstrates AI-powered finance and branch automation solutions supported by VXT-secured displays and Knox-protected mobile devices and laptops, enabling seamless and secure multi-device workflows.

Healthcare demonstrations include AI-enabled productivity tools such as voice-to-text, Note Assist, and Interpreter, enhancing clinical documentation and patient communication. DICOM-compliant display devices support medical-grade imaging, while AI-powered Digital Radiography systems—featuring capabilities like Vision Assist and Motion Alarm—are showcased for advanced diagnostics.

Zone 2: Unified Solutions

SmartThings Pro illustrates how connected, AI-powered solutions can redefine modern meeting rooms, workspaces, and hospitality environments. The hospitality experience, powered by LYNK Cloud, enables self-check-in and check-out and automated guest services. The studio also showcases Samsung’s 21:9 Front Row meeting room solution for immersive collaboration and optimised workspaces.

System air conditioners designed for residential, commercial, and industrial use demonstrate intelligent, energy-efficient cooling, powered by the AI-enabled DVM S2 Variable Refrigerant Flow (VRF) system that autonomously optimises performance based on environmental conditions.

The software section highlights the Knox Suite for secure device management, Knox Guard for device financing solutions, and Samsung’s hardware-embedded security capabilities.

The zone also features The Wall, Samsung’s revolutionary large-format display powered by Ultra Chroma Technology, Micro HDR, Black Seal Technology, and the Micro AI Processor. Customisable for automotive, government, hospitality, and corporate use cases, it is complemented by an AI Control Room concept offering unified monitoring with high-definition visualisation and Knox-backed security.

Zone 3: AI Home & Immersive Experiences

This zone brings Samsung’s connected lifestyle ecosystem to life through simulations of smart bedrooms, kitchens, living rooms, and work-from-home environments, alongside immersive gaming and home cinema experiences—demonstrating how AI and connectivity are transforming modern living and entertainment.

Accelerating Enterprise Transformation in India

With the launch of the BES in Gurugram, Samsung strengthens its commitment to empowering organisations in India with future-ready technologies that drive innovation, enhance customer experiences, and support sustainable growth—backed by Samsung’s leadership across devices, displays, and connected platforms.