New Delhi, 17th August 2024: SINGER India Limited, a leading brand with a 170-year-old legacy in the sewing machine and home appliances category, celebrated this 78th Independence Day with a special and inspiring short film that pays tribute to the nation’s journey of growth and unity. Continuing the legacy of last year’s #ThreadsofTriumph campaign, where we showcased India’s remarkable achievements through the artistry of our skill center students, this year the short film begins with a reference to Mahatma Gandhi’s note on the Singer Sewing Machine, which was famously featured in Time magazine, symbolizing the pivotal role Singer has played in empowering generations of Indians.
The short film, launched on Independence Day, beautifully encapsulates the spirit of “Together We Celebrate, Together We Grow”, highlighting Singer India’s longstanding commitment to the nation’s progress. The film showcases the brand’s enduring connection with India’s cultural and social fabric, celebrating not only the independence of the country but also the empowerment of millions of households through the iconic Singer Sewing Machine.