12th June 2024: Smytten Pulse, an AI-powered consumer insights, research, and advertising platform, proudly announced its membership with the Market Research Society of India (MRSI). This significant step solidifies the platform’s commitment to ethical standards and professional excellence and brings it into India’s largest network of market research professionals. By enhancing the platform’s credibility and assuring clients of high-quality, ethically conducted research, Smytten Pulse underscores its dedication to maintaining the highest professional standards in the industry.
Smytten Pulse offers a comprehensive suite of research solutions to drive business growth and innovation. These solutions include product testing to ensure market readiness and consumer satisfaction, concept testing to identify and refine the most promising ideas, usage and attitude studies to gain deep insights into consumer behaviours and perceptions, communication testing to optimise marketing messages and campaigns, and more.
“We are honoured to be a part of the MRSI,” said Swagat Sarangi, Co-Founder, Smytten Pulse. “This membership is an ode to our innovation and the disruption that we have brought into the market. It reinforces our position as a trusted partner in consumer research and validates our commitment to delivering innovative solutions. The MRSI membership aligns with Smytten Pulse’s mission to provide top-tier market and consumer research solutions. This milestone enables us to continue developing agile and cost-effective strategies that meet the evolving needs of our clients.”
Smytten Pulse offers swift and effortless consumer research solutions that are 100% online, credible, AI-enabled, and cost-efficient. The platform empowers its users with ready-to-use survey templates and advanced targeting options to access audiences across over 20 million advanced online shoppers on the Smytten app.