Advancing financial protection across communities in Goa, Star Union Dai–ichi Life Insurance (SUD Life), the Lead Insurer for the state, engaged more than 2,000 members in 20 Gram Panchayats through a focused awareness initiative held in Jan – February 2026 under the State Insurance Plan.
The Insurance Awareness Campaign focused on building awareness about the importance of life insurance protection and encouraging enrolment under the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY). Structured Panchayat-level seminars and interactive Q&A sessions were conducted across North and South Goa districts to improve understanding of affordable life insurance solutions.
The programme saw active participation from Gram Mukhiyas, Gram Sachivs and Sarpanches, whose support was instrumental in mobilising villagers and encouraging active community participation. Their involvement helped reinforce the importance of financial protection at the grassroots level and built greater trust within the local communities.
Financial concepts were simplified through insurance themed interactive games, while queries were clarified and misconceptions removed, empowering families to make informed financial decisions.
Founded in 2009, SUD Life has served over 15 million customers across India through sustained efforts, grassroots outreach and insurance awareness programmes, contributing to an improved financial protection coverage.
Commenting on the initiative, Shri. Abhay Tewari, MD & CEO Star Union Dai–ichi Life Insurance said, “Community-led insurance awareness is essential to enhancing financial security at the grassroots. The encouraging participation we received in Goa reflects the growing awareness about the need for life insurance protection. We will continue working closely with Panchayat leaders and local communities to improve access to affordable schemes like PMJJBY, strengthen insurance coverage across the state, and achieve the Government’s vision of Insurance for All by 2047.”
Aligned with its core philosophy of “Protecting Families, Enriching Lives,” Star Union Dai–ichi Life Insurance continues to strengthen financial inclusion initiatives and deepen insurance penetration across rural Goa through sustained grassroots outreach.
