New Delhi, August 30, 2023 – As the festival of Rakshabandhan approaches, Steelbird Helmets, a pioneer in helmet manufacturing, is launching a heartfelt campaign to protect sisters on the road.
Under the tagline “PROTECT YOUR SISTER,” the campaign emphasizes the importance of ensuring the safety of sisters while they are riding pillion or at the helm of their own two-wheelers. In a gesture that transcends tradition, Steelbird Helmets encourages brothers to go beyond mere symbolic protection and truly safeguard their sisters by gifting them certified helmets. On the special occasion of Rakshabandhan, Steelbird has presented exclusively designed helmets for women – BELLA, AVA, and SBH 16
These helmets, designed with elegance and style, are a perfect blend of safety and fashion. With a range of colors including magenta, red, cream, black, and more, these helmets not only ensure safety but also add a touch of prestige to the rider. The campaign resonates with the sentiment behind Rakshabandhan, the festival where brothers pledge to shield their sisters from harm.
This Rakshabandhan, Steelbird Helmets urges brothers to take this pledge to heart and gift their sisters an invaluable present – an ISI-certified helmet that guarantees protection on every ride. “The safety of our loved ones is paramount, and our sisters are an integral part of our lives. Rakshabandhan is the perfect occasion to show our commitment to their well-being,” said Rajeev Kapur, MD at Steelbird Helmets. “Our collection of BSI-certified helmets specially designed for females is a testament to our dedication to safety and style. We believe that sisters deserve the best, not just for the festival, but for every day they ride.”
These helmets are available for purchase on popular e-commerce platforms like Amazon and Flipkart, as well as in Steelbird’s own retail outlets. The prices start at just Rs 1099, making safety an affordable and essential investment.
As we celebrate Rakshabandhan, let us remember that true protection goes beyond the thread tied around the wrist. This year, let the gift of safety speak volumes about the bond between siblings. Let Steelbird Helmets be the symbol of love and care that ensures sisters ride confidently and securely.