Delhi, December 16th, 2024: This wedding season, Swiggy Instamart, India’s leading on-demand quick commerce platform, has launched a wedding store that delivers all your essentials in just 10 minutes. Adding a touch of glamour, Swiggy Instamart has partnered with iconic fashion designer Manish Malhotra to create exclusive designer Shagun Lifafas, ensuring you can gift in style, even if you haven’t planned ahead.
Blending wedding needs with quick commerce, customers in Delhi-NCR Can Now Get Their Hands on Exclusive Manish Malhotra-designed Shagun Lifafas from Swiggy Instamart in Just 10 Minute To mark this exciting collaboration, the ace designer himself is featured in Swiggy Instamart’s latest ad.
Hari Kumar G, Chief Business Officer, Swiggy Instamart, said, “In the past few weeks, we’ve seen a surge in orders for kurtas, makeup items, and other essentials from Swiggy Instamart’s wedding store. Manish Malhotra’s brilliance has always brought magic to weddings, and we’re excited to showcase his touch on our platform through these exclusive Shagun Lifafas. This partnership combines convenience with luxury, ensuring that this wedding season, everyone can make an entrance—Manish Malhotra style!”
The Shagun Lifafa—a reimagined traditional wedding gift envelope—is one of the standout items in this collection. With intricate detailing and a luxurious touch, the Manish Malhotra Shagun Lifafa adds a new dimension to gifting, ensuring it’s as elegant as the wedding itself.
Swiggy’s Co-Founder and Chief Growth Officer, Phani Kishan Addepalli also shared his excitement about the collaboration on X saying As we were brainstorming on ideas on how to make this wedding season memorable – a team mate said “sabko Manish thodi milta hai”
To celebrate this partnership, Swiggy Instamart has launched an entertaining ad film featuring the man himself. The film is a hilarious take on the concept of ‘extra’, showing how even the most ordinary experiences can be transformed into something extraordinary with a little flair.
The film follows a delivery executive standing next to his modest bike while the legendary designer examines every detail with his signature keen eye. “Needs more… oomph!” Manish declares, before turning the humble bike into a sparkling work of art. Handles are adorned with flair, the wheels shimmer with accents, and the seat is draped in gota-patti. As the delivery executive reminds him, “Voh engine hai” (that’s the engine), Manish inquires with his assistant, “He knows he’s delivering a Manish Malhotra, right?”.
With this collaboration, Swiggy Instamart is reimagining the traditional wedding shopping experience by offering customers the chance to purchase luxurious designer items with the convenience of fast delivery. Now, wedding guests can access a stunning collection of Shagun Lifafas delivered straight to their doorstep in record time.