ISAK is our expertise, so we are in! These golden words were music to Vidushi’s ears when the shark, Mr. Peeyush Bansal, was on board as an investor for ISAK. ISAK, a culturally rich and heritage perfume brand from Lucknow, won hearts at Shark tank season one. Under the expertise of this lens wizard and his wife, ISAK is flaring its wings all over India.
Today, ISAK has evolved with the world by resonating with customers who wear their hearts on their sleeves and consumers who engulf themselves in the magic of formlessness. However, it was essential to reach them at the right place and at the right time. ISAK’s debut in shark tank season won hearts as working alongside Mr.Peeyush Bansal opened new avenues for ISAK and Vidushi.
She visited Lenskart’s manufacturing unit to understand inventory and other intricate details of the business world. This visit enlightened her vision of branding, marketing, and planning. After much analysis, ISAK’s logo and packaging were finalized to compete with the best perfume brands in the world. The repeat purchase percentage went from 12% to 26%. The revenues of ISAK increased up to 30 lakhs and their team size increased.
Mr.Peeyush’s aid cleared Vidhushi’s vision for ISAK to be acclaimed internationally. The shark assisted this captivating perfumery artificer to win consumer trust and expand her business. Vidhushi discusses that ‘ After presenting a selling 3-minute video pitch and rigorous selecting rounds, ISAK got into Shark Tank season one. Peeyush and his wife supported her all along the crucial parts of the business, such as supply chain management, inventory, and hiring. The shark is always keen to do his part as a problem solver for ISAK. For ISAK, Peeyush’s strong connection with organizations helped us to push our boundaries and achieve what we have envisioned.’