Hyderabad, December 2022: COUNTRY CHICKEN CO., World’s First & India’s most premium Country Chicken Brand; launched its 4th Premium Outlet in the city at Manionda, today. Shri Talasani Srinivas Yadav, Hon’ble Minister of Animal Husbandry, Government of Telangana; inaugurated the outlet. Shri Jayesh Ranjan, Principal Secretary – I & C & IT, Govt of Telangana; Shri T Prakash Goud, MLA, Rajendra Nagar and Shri N Ramachandra Rao, Ex-MLC & Senior BJP Leader; graced the occasion. G Saikesh Goud, Founder & CEO; Mohd Sami Uddin, COO; Abhishek Patawar, CSO and Suribabu, Head of Sourcing of Country Chicken Co., were also present on the occasion.
Country Chicken Co., is well known for its five types of authentic Natu kodi or country chicken. The five unique varieties are Tender Telangana with birds grown for 4 months and offer soft and juicy meat suggested for children; Classic Andhra, with birds grown for 6 months, are tough and juicy meat to relish; Mysore Queen is a female egg-laying bird grown for 18 months and has very tough meat; Kadaknath, the famed black and healthy meat of birds grown for 8 months are with almost zero fat and are very high in protein; Warrior – Pandhem Kodi are grown for 18-48 months and the meat is very tough and juicy. Exotic meats of quail and turkey birds are also available at the outlets. Customers can place their orders for this healthy and tasty meat through Country Chicken Co., website or App and get them delivered at their doorstep. An attractive offer of, buy one kg chicken and get one kg free, is on at the newly launched Manikonda store.
Speaking on the occasion Shri Talasani Srinivas Yadav said, Country Chicken Co., is expanding its footprint rapidly and this is their 4th outlet in the city. There is enormous demand for natu kodi which is supplied hygienically, in the Greater Hyderabad region with over one crore population. There is a need for Country Chicken Co., to expand and spread its wings across the city to meet this demand.
Shri Jayesh Ranjan said, I am delighted at Country Chicken Co., opening their fourth outlet in the last ten months in the city. They are doing exceedingly well, achieving almost two and half times of the breakeven, already. Most importantly the business model of having micro farms is laudable, with dispersed farmers, guiding them on how to raise the birds, how to feed them, guaranteeing that these birds will brought to the store and taking care of the delivery of the meat at the customer doorstep. It’s a very unique kind of a model which takes care of farmers’ income, also ensures good quality meat to the customers. The way the stores are designed need to be appreciated, they are clean, neat and the ambience is hygienic,. Customers’ detest the thought of visiting a chicken shop for its unhygienic surrounding and prefer to purchase online, this store will appeal to them. Country Chicken Co’s plan to set up twelve such stores in Hyderabad, which should materialise soon and hopefully they should go pan national as soon as possible.
Saikesh Goud said, natu kodi is the choice of every chicken lover, but availability of authentic natu kodi is a challenge city dwellers face. Also if its available, it’s processed in the most unhygienic ways and consumers in the city loath such meat. Country Chicken Co has been conceived to present natu kodi which is authentic and hygienic to the chicken lovers and has been hugely successful in reaching out to customers through our APP and outlets. Also off-late regular chicken consumers are falling ill due to cholesterol, heart diseases, hormonal issues, due to those birds being reared in unnatural, stressful and unhygienic conditions. The country chicken bred by us grow in natural environs consuming organic food and therefore are healthy to consume. We have aggressive plans to expand our network all over Hyderabad with 12 stores and spread our footprint to six more cities in the country in due course, with the objective of making authentic natu kodi accessible to consumers. We are looking to raise funds from VCs now. Each of our stores is doing amazingly well and we are slowly gaining a firm grip of the wholesale market too. With no competition in this sector, we see a huge growth in this business as are expanding both in front end retail and back end with many more farmers integration.
The birds at Country Chicken Co., are nurtured the way mother nature intended. The Chicken are bred in the Company’s free-range farms for 4 to 36 months. These chicken are high in good protein, low in fat, and are nutrient-rich. The birds roam freely in the huge farms and feed on naturally grown nutrient food. The entire breeding process is organic and therefore the meat tastes delectable. Consumers, especially conscious about what they consume in the post Covid era, have a healthier alternative country chicken meat, is that’s bereft of the harmful effects of eating regular caged chicken filled with growth hormones and antibiotics and tastes delicious.
Mohd Sami Uddin said, we process the chicken in the most hygienic conditions. We began with two employees, but have over hundred employed with us today. In the market most stores sell frozen meat, but we process live chicken in customer’s presence.
Suribabu said, Country Chicken Co., is bridging the gap between the farmer and consumers, by bringing together over 15000 country chicken or natu kodi farmers under one roof and providing them sustained income for their effort.
The Country Chicken Co., retail outlets have a “WOW” factor, with every customer being able to see colourful live birds on display while experiencing “Zero Odour” in the store. The customers have wide options of 5 different varieties of country chickens to choose from, which are freshly processed and packed in customer’s presence in the utmost hygiene ambience.
Abhishek Patawar said, this is the fourth store of Country Chicken Co., another seven stores are in the pipeline and will have totally twelve stores in Hyderabad in an year’s time and 65 stores in six cities in India. We have plans to grow our network aggressively next year and will have our presence even in tier 2 and 3 cities. In three years’ timeline, we plan to have outlets at Mumbai, Delhi, Bangalore, Pune, Kolkata and Chennai. We also have the website and APP, from which consumers order for natu kodi. We are also going to launch marinated country chicken meats and pickles shortly with a starting price of Rs 649/-. We will be adding exotic meat of rabbit among other to the authentic meats profile.
Country Chicken Co is aggressively expanding in Hyderabad with their already existing stores at Pragati Nagar, Nizampet, KPHB, Kothapet, Dilsukhnagar and Manikonda. The Company has plans to open 10 more premium stores shortly, to be accessible to connoisseurs of Natu Kodi meat.
pic source: Totem PR
