Bengaluru, 24th July 2025: Zee Entertainment Enterprises Ltd. (ZEEL), one of India’s leading entertainment powerhouses, continued its multi-city marquee initiative R.I.S.E with a compelling event in Bengaluru. After the spectacular launch in Mumbai and successfully received edition in Delhi, the Bengaluru edition brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.
The event carried forward the immersive format of the Mumbai and Delhi chapters, with engaging keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale.
Strengthening this offering is ZEE’s tech-first approach, which focuses on combining content creation with emerging technologies to identify value-driven opportunities, enhance targeting, and deliver improved consumer experiences to enable brands to convert storytelling into measurable outcomes.
Speaking on the launch, Mr. Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Bengaluru, with its vibrant ecosystem of digital-first businesses and marketers, represents the spirit of innovation and scale. Through R.I.S.E, we aim to partner with brands in turning powerful storytelling into tangible business success. Our strength lies in uniting the power of content, data, and distribution into one integrated growth engine.”
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement. Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth. It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.
Following the successful event in Bengaluru, R.I.S.E will continue its journey to Chennai and Kolkata, furthering its mission to empower and support brands across key growth markets.