National, April 25, 2025: PVR INOX, India’s largest and most premium cinema exhibitor, proudly announces the launch of two landmark properties in Gurugram and Raipur, underscoring its relentless drive to shape the future of cinema across diverse consumer landscapes. These strategic additions reflect the brand’s dual focus—fortifying its presence in high-growth urban markets while pioneering innovative formats in India’s emerging regions.
In Gurugram, the brand opens its 13th property at ELAN MIRACLE—a vibrant, 7-acre retail and lifestyle destination along the fast-evolving Dwarka Expressway. With this launch, PVR INOX’s screen count in the city rises to 68, further cementing its leadership in one of India’s most future-forward urban corridors. The 6-screen cinema offers a seating capacity of 762, including 67 plush recliners, and is equipped with state–of–the–art 2K projection, Dolby 7.1 surround sound, and Next Gen 3D. It also debuts the brand’s first-ever ‘Cine Café’—a chic, lounge-style social space designed to elevate pre- and post-screening interactions for today’s experience-seeking audiences.
Simultaneously, in Raipur, PVR INOX introduces Chhattisgarh’s first PVR INOX Luxe at the newly launched ZORA The Mall. Developed under the innovative FOCO (Franchise Owned, Company Operated) model, this 5-screen multiplex features 973 seats, including a luxurious Luxe auditorium and four Mainstream screens. With BARCO 4K Laser Projection, Dolby ATMOS, and Next Gen 3D, the property combines top-tier technology with immersive aesthetics inspired by natural elements—warm lighting, indoor greenery, and café-style lounges—offering audiences a sensory journey from foyer to finale.
Speaking on the opening, Ajay Bijli, Managing Director, PVR INOX Ltd., said:
“At PVR INOX, we are focused on strengthening our presence across both metro cities and emerging markets with a balanced and future-ready approach. The opening of our 13th cinema in Gurugram reinforces our commitment to premium experiences in key urban hubs, while the launch of Chhattisgarh’s first PVR INOX Luxe in Raipur—under the FOCO model—marks a strategic step. Together, these properties reflect our vision to scale thoughtfully, partner effectively, and deliver world-class entertainment to audiences across the country.”Adding to this, Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd., remarked:
“Our expansion is not just about more screens, but smarter, future-ready formats that reflect evolving consumption patterns. With ELAN MIRACLE, we tap into the fast-paced growth of New Gurugram, while ZORA Mall in Raipur showcases the power of the FOCO model in unlocking Tier 2 potential. Whether it’s design innovation or tech-led immersion, we’re building cinema ecosystems that meet audiences where they are—and where they’re headed.”
As India embraces new frontiers of growth, PVR INOX continues to reimagine what cinema means for modern audiences—offering not just entertainment, but thoughtfully designed destinations that combine technology, comfort, and community.
With every new opening, the brand brings its vision of cinema as an elevated experience closer to reality—one that caters to a generation that values authenticity, immersion, and shared moments.
Whether in metro cities or rising markets, PVR INOX remains committed to delivering stories not just on screen, but through every space it curates.
With these openings, PVR strengthens its growth momentum in FY 2025-26 with 1,734 screens at 351 properties in 110 cities (India and Sri Lanka).