Bengaluru, Feb 16 : Boost, one of India’s most trusted health food drink brands, created a once-in-a-lifetime cricketing experience for young fans by giving them the rare opportunity to watch the India vs USA T20 match alongside cricketing legend MS Dhoni at Taj Lands End, Mumbai. The exclusive match screening brought young cricket enthusiasts closer to the action and their sporting idol, making for an evening filled with excitement, inspiration, and unforgettable fan moments.
The experience was unlocked through a nationwide on-pack consumer engagement campaign. Fans purchasing select 500g Boost packs could scan a QR code and submit special messages for MS Dhoni. From thousands of entries received across the country, 50 lucky winners were selected to attend the exclusive match screening and meet their hero in person.
A global cricket icon whose journey to World Cup glory continues to inspire millions, MS Dhoni perfectly embodies the qualities Boost as a brand has stood for over decades – stamina under pressure, quiet confidence, and unshakeable determination. By bringing young fans from the sidelines into the heart of the action, Boost transformed a brand interaction into a truly unforgettable moment for India’s next generation of dreamers.
The initiative shines a spotlight on the aspirations and passion of young India, creating a powerful connection between fans and one of the game’s greatest icons. Through experiences like these, Boost reinforces its brand belief that with the right energy and stamina, every young individual has the potential to rise and achieve greatness.
Speaking on the initiative, Chintan Dholakia, VP of Lifestyle Nutrition at Hindustan Unilever Limited said,
“Boost champions young people by reinforcing the belief that with the right stamina and energy, they can keep going and achieve bigger goals. MS Dhoni’s journey of resilience and composure under pressure continues to inspire millions, and this initiative allowed young fans to experience that inspiration firsthand. By creating a real and memorable moment beyond the screen, we hope to encourage young dreamers to keep pushing forward with energy and self-belief to achieve something extraordinary.”
Set against the backdrop of the thrilling India vs USA T20 clash, the initiative strengthens Boost’s long-standing association with cricket and youth culture. By blending sport, inspiration, and fan engagement, Boost reminds young audiences that greatness is built moment by moment, effort by effort, belief by belief.
Through this initiative, the brand Boost continues to champion the spirit of determination, reinforcing a powerful message for the next generation: with stamina, courage, and the right energy, anything is possible.
