Year 2024—a year where collaborations surprise and conversations spark. Blinkit and Coca-Cola took centre stage with their buzzworthy billboards, creating a dialogue around India’s love for Coca-Cola. Blinkit showcased how much India ordered Coca-Cola bottles in 2024, while Coca-Cola amplified the excitement with a celebratory nudge: “Toh isi baat par ek ek aur ho jaaye?”
But wait—what happens after all that celebration? After the orders, the deliveries, and the sips? Where do those bottles go? Are they destined to end up in the landfill?
Enter Recykal. Positioned thoughtfully alongside the billboards, Recykal completes the narrative. You can order as much as you want and celebrate however you like because there’s always someone ensuring those bottles are channelled responsibly. Recykal ensures each bottle has an appropriate end-of-life journey, turning waste into opportunity.
It’s a subtle nod to Blinkit’s famous billboard that once said: “Doodh Mangoge, Doodh Denge.” Recykal joins the conversation with its own witty promise:
“Bottles Doge, Recykal karenge.”
The collaboration may celebrate ordering, but Recykal celebrates circularity. Because sustainability doesn’t end with consumption—it begins with responsibility.
So next time you pop open a can, know this: Recykal has got your back.
What we do at Recykal-
95% of waste in India is recycled by informal labour. These are the country’s most vulnerable people, and it is impossible for them to find the best market for their waste. Our platform fosters sustainable collaborations between sellers and recycling firms, ensuring a steady supply of raw materials while promoting environmental accountability. We enable a cohesive framework of waste aggregator communities and recycling firms that need a consistent supply of raw ingredients. We also offer a deposit scheme in India, motivating people to earn rupees for bottles, tins and plastic bags. And for global firms, we help them meet their legal requirement to collect 70 -100% of their waste in a way that is sustainable and traceable – so consumers can trust their data.