Hyderabad, 24th October , 2025: Sealy India Trading Pvt. Ltd., part of the world’s No.1 selling mattress brand, has introduced its new Posture Advance range to the Indian market. This new line is made in India with global expertise and is the latest addition to Sealy’s expanding premium portfolio, which includes over 20 products under the Posturepedic and PostureSense ranges.
The launch event was held in Hyderabad. Ms. Ruma Sharma, Actor & Model (India) was present as the chief guest, along with Mr. Kushal Singh Yadav- National Sales Head, Sealy India, Ms. Sonali Dey-Marketing Head, Sealy India and the entire Sealy India team. The new range reinforces Sealy India’s commitment to innovation and excellence in scientifically engineered sleep solutions, continuing its ongoing collaboration with the International Orthopaedic Advisory Board (OAB).
The launch of Posture Advance follows a major milestone for the brand: the successful opening of its first production facility at Hyderabad in 2024. This 40,000 square-foot factory applies Sealy’s high global manufacturing standards to produce mattresses specifically designed for Indian consumers. Sealy Posturepedic is renowned for providing correct support, ensuring that the body is in natural alignment during sleep – this correct alignment allows to achieve a deep and restful sleep.
The Posture Advance is engineered to protect and enhance your sleep experience:
- It is powered by CoreSupport Plusand EdgeGuard HPfor superior spinal alignment and durability, offering a foundation of lasting support and protection.
- It is wrapped in Tencel™fabric with HealthShieldfor freshness and hygiene, delivering deep, restorative sleep every night while protecting the sleep surface from microbes.
- Available in multiple comfort options, it is Sealy’s promise of global innovation, now crafted in India.
Mr. Kushal Singh Yadav, National Sales Head, Sealy India, stated, “Sealy mattresses stand apart with their unique coil technology and global expertise, crafted in India to perfectly suit the comfort needs of Indian sleepers. The latest addition features Latex, Ortho, and Plus, all crafted to deliver advanced comfort and superior back support, ensuring a blissful Sleep to our customers“.
Adding to this, Ms. Sonali Dey, Marketing Head, Sealy India, said, “The Sealy Posture Advance range combines advanced support with refined comfort, featuring designs and colours thoughtfully curated to resonate with Indian customers.
As the world’s number one mattress-selling brand, Sealy has an ambitious vision to change the way India sleeps. The brand plans a significant distribution network expansion, initially focusing on growing its network in Tier 1 and 2 cities. Sealy conservatively projects its current base of 20 Sealy Gallery and Studio combination stores to expand to 100+ stores over the next three years. This rapid growth in the dealer network is projected to lead to sales growth of 200%+ PA initially.
