30th May 2025: As leading voices in Thane’s vibrant social, business, and cultural ecosystems, the collaborative initiative launched by Thane Vaibhav, a leading Marathi daily, and Ekatva Group, a prominent and trusted developer, feels both unexpected and yet wholly natural. The two entities recently came together to launch Ekatva Edge, a monthly supplement aimed at showcasing the entrepreneurial community in Thane City. The maiden issue of the supplement, for the month of May 2025, was launched with much fanfare at a glittering ceremony attended by representatives from both organizations.
At a time when promotions are increasingly taking the digital route, Ekatva Group’s decision to collaborate with a leading Marathi newspaper was motivated by two key factors – their understanding of content that resonates with their current and prospective customer base, and the desire to explore an innovative route to engage hyper-local communities. Thane, as a satellite city, has emerged as a coveted hub for both commercial and residential projects and is home to a growing ecosystem of start-ups and legacy businesses.
The supplement not only reinforces Ekatva Group’s community-centric approach to development but also serves as a direct mouthpiece for timely updates, stories, and insights from the group.
Commenting on the launch of Ekatva Edge, Hiren Chedda, Managing Director of Ekatva Group and Editor of the supplement, said:
“Our own deep-rooted entrepreneurial spirit endows us with an acute understanding of the dynamics within our closely-knit community. A conducive entrepreneurial environment and a robust business ecosystem are essential for unlocking the growth potential of any venture.
The launch of Ekatva Edge also coincides with the Golden Jubilee year of Thane Vaibhav. We have envisioned this supplement as a catalyst for business growth – acting as a vital, extended marketing arm for our community’s enterprises. At the same time, it will spotlight notable businesses and changemakers in Thane City.”
In addition to being circulated to subscribers of Thane Vaibhav, the Ekatva Edge supplement will be made available at all Ekatva projects and across the group’s digital platforms.
The first issue brings together the ideas and individuals shaping Thane’s growth and captures the spirit of the Ekatva community – rooted in purpose, driven by progress.