Mumbai, Feb 16: AnyMind Group a BPaaS company for marketing, e-commerce and digital transformation, recently conducted an in-game activity campaign for TATA ACE Pro. The campaign was crafted with the objective to set out and build a deeper awareness among truck drivers and commercial vehicle users.
AnyMind Group conceptualised, strategized and executed a deep, non-intrusive brand integration within Ludo King, a mobile game targeted at casual gamers. AnyMind built an exciting in-game experience that began with a simple but compelling hook where players were offered a free Tata Ace Pro-branded dice, surfaced through prominent, high-frequency in-game pop-ups and immersive in-game home-screen placement. Once claimed, the dice seamlessly integrated into every match. The standout mechanic, the core of the strategy, was triggered during moments of user delight. Every time the branded dice rolled a 6, two things happened simultaneously – A Tata Ace Pro visual appeared above the dice, and a voice-over announced the brand cue “Ab meri baari”.
This mechanic, custom-engineered and deployed via the Ludo King platform, ensured that brand exposure happened precisely when attention and emotions peaked, turning a familiar game action into repeated micro-interactions with the brand. The approach delivered high-frequency visibility without feeling intrusive, reinforcing the brand message through natural gameplay behaviour.
Speaking on the campaign, Siddharth Kelkar, Managing Director of India/MENA and Performance Business, AnyMind Group, said,
“Our long-standing association with TATA Commercial Vehicles has allowed us to continuously explore innovative ways to drive meaningful brand engagement. With this campaign for TATA Ace Pro, we wanted to leverage mobile gaming as a powerful touchpoint within the brand marketing funnel. By embedding the brand seamlessly into gameplay moments that naturally capture user attention and emotion, we were able to deliver high-impact visibility in a way that felt organic, engaging, and memorable for the audience”
