20th June 2022, Monday: TASVA, a new ethnic menswear brand by ace designer Tarun Tahiliani and Aditya Birla Fashion and Retail Ltd., announced the launch of its fourth store in Bengaluru by Naga Chaitanya. Located in the heart of the city, the store offers a remarkable range of ethnic and wedding wear options for men.

The 5500 sq ft. outlet promises premium fashion at unmatched prices to the fashion-savvy consumers in the town. This TASVA Bangalore store offers an exclusive collection of glamorous wardrobe solutions for grooms.

The TASVA collection is a perfect weave of our rich cultural heritage, wealth and state-of-the- art, craft and fine tailoring – representing the best. The collection features smart, stylish, subtle ensembles all in the same thread, on one body, in one movement and moment! The collection includes fresh takes on Kurtas, Achkans, Bandhgalas, Jodhpuris, Sherwanis and all the accessories – shawls, stoles, shoes and more.

Commenting on the launch, Sandeep Pal, CEO, TASVA, said: “We are excited to launch our fourth store in Bangalore, at Jayanagar- a precursor to the big expansion plans for the South, in the next few months. He added, “TASVA is here to change the experience of wearing traditional and fusion Indian clothing into that of unmatched comfort with style.” He added, “Having established a strong customer connect and a proven business model, we plan to open 75 stores across India by March 2023 to expand our retail footprint across the country and make Tasva accessible for Indian men who are keen to experience the ready to wear, ergonomic, comfortable attire for every occasion, at affordable price points.”

Commenting on the launch, Tarun Tahiliani, Creative Director, Indivinity Clothing P. Ltd, said, “TASVA has been a long-time dream of mine which has been possible because of ABFRL. The name itself stands for the best version of oneself and we have worked hard to achieve this through TASVA.” He further added, “At TASVA we have created garments that give our consumer, the Indian Man – a fabulously made, internationally constructed, comfortable well- cut Indian brand with Tarun Tahiliani styling yet with complete accessibility of pricing.”

In December 2021, the brand opened its first store in Bengaluru and today operates nine stores across five cities that include all the leading metro cities like Mumbai, Delhi, Hyderabad, Bengaluru as well as other key cities such as Indore.