March 2023:Leading the trend and adapting to growing market needs of the automotive sector, TVS Apache, a brand of Brakes India, launched ZAP brake pads with advanced friction technology for electric vehicles. Boasting of enhanced corrosion protection and quiet braking, ZAP is specifically designed and formulated to suit the requirements of electric vehicle customers.
As a renowned Tier-1 supplier to Indian and global OEMs for over six decades, Brakes India has a strong focus on design, development, quality and superior customer centricity. Considering the need for superior brake pads to further strengthen its dominance in the growing electric car segment, ZAP has been introduced with advanced friction technology.
“TVS Apache is a leading player in passenger car friction in the domestic market. The market for electric vehicles is growing exponentially. Tapping this opportunity and understanding the customer needs, we have launched ZAP for a few leading electric vehicles, which will soon be expanded across other EV models. Leveraging our R&D expertise, ZAP brake pads are designed for quiet braking, consistent stopping power, low brake dust and enhanced corrosion protection and they adhere to the highest possible standards for Environmental safety and sustainability,” said S Sujit Nayak, Vice President and Head, Aftermarket Business, Brakes India.