Ludhiana, 29th March 2023: The British Columbia (B.C.) provincial government’s crown corporation, Forestry Innovation Consulting India Pvt Ltd (FII India), popularly known as Canadian Wood, hosted yet another insightful seminar, on ‘Creative Projects with Canadian Wood’, in Radisson Blu Hotel MBD, Ludhiana. The seminar focussed on the scope of creativity Canadian wood offers with its responsibly sourced wood from its sustainably managed and certified forests in British Columbia (BC). It also demonstrated the endless creations and possibilities of great designs that can be made out of them, apart from being suitable for numerous applications.

The seminar’s mission to engage its partners on the strides Canadian Wood is making worldwide was successful as it saw full attendance from the industry, including OEMs, contractors, architects, interior designers, PMCs, builders, and developers.

Distinguished speakers at the seminar included Dr. Jimmy Thomas, Asst Director of Technical Services, Canadian Wood; Ar Sanjay Goel, Chairman, IIA Punjab Chapter and Principal Architect Designex Architects, Ludhiana; and Ar Bimaldeep Singh, Principal Architect, Evolution Architects, Ludhiana, who gave valuable insights on the aesthetics and creativity involved with sustainable wood. Apart from presentations, they shared their experiences of working with Canadian Wood-associated projects and how it will help accelerate the trend of sustainability and reduce the impact of damage on the environment so far.

Dr. Jimmy Thomas, Asst Director of Technical Services, Canadian Wood said, “Wood is the only natural and sustainable material and is nature’s gift to humankind. Wood has biophilic benefits that make it conducive to human health and well-being. It absorbs unwanted carbon dioxide while growing, and hence it is good for carbon mitigation and is the solution to global warming. When timber is sourced from sustainably managed sources, it helps us achieve this goal. Through seminars and programs, Canadian Wood is doing a great job to create awareness among the target audience.”

Ar Sanjay Goel, Chairman, IIA Punjab Chapter, Principal Architect Designex Architects, Ludhiana, stated, “Canadian wood has been integral in enhancing creativity in the wood application, and the quality of the end products is remarkable. These wood species are neat, strong, green, and attractive irrespective of their application in furniture, wall ceiling doors, etc. I have been associated with the brand for 4-5 years and recommended the same to my clients. The qualities of Canadian wood are so impressive that our clients are very content with the results. The wood industry is India is growing with new architects and interior designers. With ecological qualitative and design benefits, wood has become the permanent friend of architects.”

Ar Bimaldeep Singh, Principal Architect, Evolution Architects, added, “The texture and color of Canadian Wood are impeccable. The weight is suitably lesser, and it is human nature to go in for something i.e. new and lightweight. The brand was introduced to us in 2015, and we learned a lot! The traditional wood industry is majorly run by carpenters! The challenge is that we don’t have the expertise right now. We need to bring down the cost and use updated technology to do mass production. Additionally, the wood industry in India has huge potential. If we provide local manufacturers the latest technology to promote the process and bring the cost low, then the potential is immense.”

The seminar, which was appreciated by everyone attending it, was seamlessly moderated by Mr. Rambeer Yadav, Asst Director of Business Development, Canadian Wood.

FII largely promotes five wood species in India that are sourced from the sustainably managed forests of B.C., Canada. These five species, namely Douglas, Western Hemlock, Western Red Cedar, Yellow Cedar, and Spruce-Pine-Fir (SPF), are recommended for different applications. They are available in 22 cities across India through a strong network of 41 stockists.