India, March 22, 2022: Leading image and talent management agency Contemporary Connect is all set to scale its services internationally with the opening of its office in Dubai. The brand’s founder and CEO Ms Meher Gupta feels global expansion is the need of the hour for the company to meet the changing trends and digital evolution of the communication industry.
Incepted in 2014 in New Delhi, Contemporary Connect started with an aim to provide a 360-degree one-stop platform for brands to have luxury branding and image management solutions. Their services include right from design, strategy, website building and management, social media campaigns, placements and sales, event management, and talent management to press and media management. Within a short period, they have onboarded several reputed clients across the globe in their remarkable portfolio that have patronages like Dubai-based skincare & haircare brand Skin Story, West Indies cricketer Carlos Brathwaite, celebrity doctors from team Voice of Health, industrialist Shreekant Somany, luxury clothing brand Frontier Raas among others. The company has also been able to attract an impressive clientele of millennial and Gen Z entrepreneurs by integrating innovative business strategies and work approach.
“Our growth plan is long-term and we want to grow step by step. We started within our market and got a strong hold over it before we go further on an international scale. Our first global expansion kicked off with Dubai. We believe the growth trajectory in cities like Dubai is still intact and we intend to grow fast in the region. Moreover, as one of the globe’s most connected cities, Dubai will provide us the access to key markets and emerging economies in the Middle East, South Asia and Africa. I’m excited to work with clients to develop long-term, comprehensive branding strategies that work,” said Ms Meher Gupta, Founder and CEO, Contemporary Connect.
In the post-pandemic era communication industry has gone through a sea change. The industry is trying to jive with the emotional states of the clients. Consumers are looking out for positive and humorous content as they are escaping from the monotony of staying remote. Presence on social media has become integral. Similarly, ads and campaigns are crafted with a touch of wit, entertainment and relationship-building focus. Consumers these days love brands that have great storytelling skills. Brands are trying to develop narratives that evoke emotions from consumers.
“We have also tailored our strategies to stay relevant with the changing times. Our highly efficient team are now developing narratives that have a human and sensitive message to connect with people. As there is a growing need to humanise the message, we have also ventured into influencer marketing to create a more relatable tone. Businesses have also realised how crucial it is to improve internal communication to deal with uncertainty. In addition to fostering internal harmony and trust, we kept customers at the heart of whatever strategies we implemented. And this thought helped us to generate impressive leads for the brands,” she added.