The Internet has created many opportunities for publishers to extend their market reach and cater to a more focused audience. Competing in an era of free content, most publishers walk a tightrope in expanding their network, enhancing revenue generation models, attracting the attention of the right audience, and at the same time on a brand-audience relationship. As the world transitions to web3, there remains a need for a multi-network online platform that can provide creators, and brands with a wider content ecosystem that offers universal content access, and incremental revenue opportunities.
Enter coto. A social community platform for women built on web3 principles of trust, transparency, and participative ownership. It brings together publishers, experts, and creators across genres and platforms to create and monetize their communities.
coto’s Publisher Partner Program aims to reshape the traditional content ecosystem of creation, distribution, and monetization for publishers. Through the program, publishers can finally turn their current challenges of discovery, monetization and value add services, into advantages of preferred partnerships, community engagement, and multi-monetization models.
It will help coto seed the right mix of content, genres, and users on the platform that resonates with the brand’s ethos.
Aparna Acharekar, Co-Founder, coto shares, “coto’s Publisher Partner Program, endeavors to create a responsible social platform where authentic, verified information is available from credible experts. As we transition to the new era of the internet, there is a clear need and potential to create an ecosystem that helps the audience to navigate through the vast amount of content online, and at the same time, capture growth opportunities that disrupt the sector. By adopting a community-driven approach, the program incentivizes engagement, thus, creating an ever-evolving diverse model of monetization. It will offer members, brands, publishers and creators a truly universal experience of accessing content.”
Sunil Kumaran, COO, BIG FM, said, “BIG FM stays committed to engaging its diverse audience with purpose-driven campaigns that entertain and inform with exceptional content, delivered in an impactful manner. Our thoughts align with coto, a women-only social community platform serving as a channel of change with content by women, for women. We are glad to associate with coto and are coming up with a complete content line-up by our RJs covering multiple topics and industries. This convergence will create a new horizon of infotainment, exclusively on this trailblazing platform – coto.”
Binoy Joseph, Founder & CEO, Spooler shared, “The internet has become the primary source of content and, therefore, has created a need for different revenue generation models for creators and publishers. coto’s Publisher Partner program is built on the principles of participation ownership and micro preneurship for all women. Its monetization opportunities such as social, living, and service commerce, advertising revenue, and merchandising give creators and publishers a perfect platform to begin the monetization journey.
We look forward to growing our audience with a very distinct and discerning women audience base.”