New Delhi: Redcliffe Labs, a leading omnichannel Pan India diagnostics service provider, announced today the extension of its association with cricketer Gautam Gambhir as its brand ambassador. Gautam Gambhir strongly believes in the vision of Redcliffe Labs and strengthened his brand association with Redcliffe Labs for another 2 years. This association also outlines Gautam’s trust in the diagnostics services that Redcliffe labs has been providing through its network of 73 labs and 1500+ collection centres across the country.
Realizing the importance of early and quality diagnostics, Redcliffe Labs is committed to providing the most trusted and affordable diagnostics platform for Bharat – empowering health and impacting lives. The company is on a mission to make high-end quality diagnostics accessible to 500 M Indians by 2030 through its vast test menu covering 3600+ tests for all major diseases for all age groups.
As part of the extended association, Gambhir will continue representing Redcliffe Labs as its brand ambassador, supporting and promoting its high-quality diagnostic services across India. Gambhir, who is a well-known and respected figure in the Indian cricketing community, brings his credibility, knowledge, and popularity to the table, which makes him a perfect fit for Redcliffe Labs. Gambhir’s on-field energy levels, passion, dedication, and love for cricket for its motherland resonate with Redcliffe’s being a true disruptor in taking quality diagnostics to the real Bharat through home collection sample pickup, collection centre walk-in and more than 7 thousand on-ground camps every month in different parts of Bharat. Like Gambhir who gave his heart and soul to Indian cricket, Redcliffe is revolutionizing the Indian diagnostics sector with full thrust and energy thus making it the most trusted, affordable, and accessible lab.
“We are thrilled to extend our association with Gautam Gambhir, who is not just a legendary cricketer but also a great human being.,” said Dheeraj Jain, MD & Founder of Redcliffe Labs. “Gambhir’s values, discipline, and dedication towards his work resonate with our company’s ethos, and we believe that his association will further strengthen our brand’s position in the market.”
Gambhir expressed his enthusiasm at the renewal of the partnership, saying, “I am delighted to continue my association with Redcliffe Labs, a company that is making significant contributions to the healthcare sector. I have been impressed with their commitment to providing high-quality and affordable diagnostic services across India. I am excited to work with them to create more awareness about the importance of timely and accurate diagnosis.”
As part of the partnership, Gambhir will feature in various marketing and advertising campaigns for Redcliffe Labs, including print, digital, and social media.