Delhi, September 12, 2024: DMI Finance Private Limited (“DMI’), a part of the DMI Group, and RBL Bank today announced a strategic partnership to offer co-branded credit cards to existing customers of DMI Finance.
This partnership aims to broaden credit card access to customers across metro and non-metro cities in India by combining RBL Bank’s deep expertise in credit card offering with DMI’s strong track record of driving digital financial inclusion at scale. The credit
card will include spend-driven benefits like accelerated reward points, no-cost EMI options, and discounts at top merchants.
Shivashish Chatterjee, Co-founder of the DMI Group said, “A pan-India footprint that covers 95%+ of pin codes and enables DMI to process over 30 million credit applications every
year, when combined with RBL Bank’s credit card expertise, presents a compelling offering for
underserved communities across India. We remain focused on our core mission to deepen
access to sustainable credit and enable economic mobility for millions of aspiring Indians.”
Bikram Singh Yadav, Head – Credit Cards, RBL Bank said, “RBL Bank has a strong presence in the credit cards space with over 5.3 million cards in force. Our alliance with DMI Finance allows us to expand our scale and take our financial products to a larger
consumer base. We aim to introduce highly innovative and value-centric products backed by a seamless digital onboarding experience.”
Leveraging accessible DMI Finance’s customer base of 25 million, this partnership will enhance financial inclusion by bringing credit card access to underserved, creditworthy individuals across India.
