New Delhi, 01st November 2023: Dusaan, a name synonymous with celebrating the warmth of traditions, is proud to announce the launch of their Diwali series under its heartwarming ‘Dil Se Diwali’ initiative. This Diwali, Dusaan takes a step closer to every home, with campaigns that truly resonate with the spirit of the festival.
Ghar Wali Diwali – Home Away from Home: Diwali is more than just a festival; it’s a feeling that binds hearts, and Dusaan knows that. ‘Dil se Diwali’ extends its warm embrace to everyone who wants to make their space feel like home, no matter where they are. From cleaning up to redecorating, we offer products and ideas that ensure a homely Diwali, whether you’re in your ancestral home or miles away. The Bittersweet Feeling of Pehli Diwali: Sharing the Light with New Beginnings: The first Diwali is a momentous occasion for many. It’s a time when young couples, newlyweds, and new parents celebrate their ‘Pehli Diwali.’ Dusaan celebrates this precious milestone by offering ideas and decor on how to decorate your home, especially corners, with love and light. Celebrating the emotions of Dil Se Ghar Tak – Bridging the Gap with Love: For those away from home during Diwali, ‘Dil Se Ghar Tak’ is a warm embrace. It acknowledges the unique challenges faced by individuals who can’t be with their families during the festival. We provide heartfelt home and bedding suggestions on how to make their distant celebrations just as homely and heartfelt. Every home deserves a Mehfil e Diwali – A Reverent Celebration: Diwali is not just about lights and feasts; it’s also a time for reflection and spiritual connection. ‘Mehfil e Diwali’ delves into the significance of Diwali pooja, guiding individuals through this spiritual journey. It also adds a touch of festivity with ideas on how to decorate your Diwali spread with beautiful kitchenware and cards.
Simran Kohli, the Founder, and Director of Dusaan, expressed enthusiasm about these Diwali campaigns, saying, “Diwali is the festival of unity and joy. Our ‘Dil Se Diwali’ campaign is a testament to the diverse celebrations that make this festival so special. Whether you’re cherishing your first Diwali, celebrating from afar, or relishing the warmth of tradition, Dusaan has something special for everyone.”
Through the celebration of ‘Dil se Diwali’ Dusaan continues to embody the true essence of Diwali. This festival is not just about rituals; it’s about connecting hearts, igniting spirits, and celebrating the beauty of our traditions, both old and new.