11th February 2025: FitFlop, renowned for its biomechanically engineered footwear, brings its Smart Moves Community Series to India—celebrating personal stories, movement motivations, and life hacks from the brand’s #SmartMoves community.
The campaign spotlights two inspiring individuals: celebrity chef Saransh Goila and actress Sahiba Bali, both of whom embody FitFlop’s philosophy of making bold choices. Known for reinventing Butter Chicken, Saransh believes, “The smartest moves come from seeing familiar flavors through fresh eyes.” Meanwhile, Sahiba, who transitioned from brand management to acting, shares, “Life isn’t about choosing one path—it’s about creating your own.”
Saransh steps out in the Gogh Moc Slide in Tan and the iQushion Leather Cross Style, while Sahiba showcases the Lulu Crystal Buckle Leather Sandals in Beige Gold and the Lulu Jewel Deluxe Leather Sandals in Black. These pairs feature FitFlop’s signature MICROWOBBLEBOARD™ & iQUSHION™ technology, delivering exceptional comfort with every step.
The Smart Moves Community Series champions individuals who embrace life with purpose, offering insights and inspiration for those who challenge expectations and move smarter.