New Delhi, 6th March 2025: L’Oréal Paris, world’s No.1 beauty brand, launched an engaging new digital campaign featuring Bollywood’s beloved couple, Aditi Rao Hydari and Siddharth. Following the success of their first campaign, the couple reunites for another captivating digital film, delighting fans with their signature charm and chemistry.
In the latest digital film, Siddharth takes to Instagram with a fun reel, addressing viewers with a nostalgic reference to his 2003 cult classic film, Boys. In a light-hearted moment, he discusses tackling common hair woes—dirt and sweat, which leads to excess oil buildup that leave hair looking greasy. Following this, Aditi steps in, handing him the L’Oréal Paris Hyaluron Pure Shampoo – a go-to solution that helps people in dealing with scalp issues. The couple’s signature chemistry shines through as they engage in a playful exchange about the shampoo’s key ingredients, Salicylic Acid and Hyaluronic Acid.
With an active lifestyle, keeping the scalp fresh and healthy can be a challenge. L’Oréal Paris Hyaluron Pure Shampoo is the perfect fix to combat oil buildup and keep hair feeling light, clean, and fresh.
The witty banter continues as Siddharth reminds viewers that, while he may be a fan of the product, Aditi remains the official brand ambassador.
Speaking about the campaign, Dario Zizzi, General Manager, L’Oréal Paris India said, “We are delighted to feature Siddharth once again in our digital film, given his infectious energy and humor. We are also grateful for Aditi Rao Hydari’s continued contribution to the L’Oréal Paris family. This campaign not only highlights their effortless chemistry but also addresses a common hair concern—oily scalp—through our scientifically advanced formula featuring Salicylic Acid and Hyaluronic Acid. At L’Oréal Paris, we are committed to developing innovative products that offer real beauty solutions.”
The latest digital film has garnered an overwhelming response, capturing the attention of millions within hours of its release. Fans have praised the duo’s engaging on-screen presence, making the campaign a social media sensation. With its seamless blend of entertainment and expert-driven haircare solutions, this collaboration further reinforces L’Oréal Paris’ position as a leader in the beauty industry.