National, 10th July 2024: Plum – the science-first, 100% vegan beauty brand established in 2014, marks a momentous occasion as they celebrate their 10th anniversary of being one of India’s most loved brands in beauty & skincare. Over the past decade, Plum has become the pioneer in clean, cruelty-free, science-backed skincare. Over the years, Plum has introduced over 300 innovative products and continues to make waves in the Indian beauty market with exciting new launches and lots of creativity that make the process of self-care fun, delightful, and yet results-oriented. A strong in-house R&D team driven by a product-first philosophy has meant the creation of effective skincare, haircare, body care, and skin-first makeup products that cater to a wide range of beauty needs.
For nearly a decade, Plum has been making waves in the Indian beauty industry, reshaping standards and redefining what it means to be truly ethical and effective. Driven by a philosophy grounded in ‘good science’, Plum blends cutting-edge research-backed actives with the chemistry of botanical ingredients, creating products that not only deliver but also delight. Plum’s vibrant creations, sustainable packaging, and uniqueness have been a defining characteristic of its success. From their meticulous designs to their witty & engaging advertising, they seek to bring happiness and beauty into their customers’ lives.
Reflecting on the 10-year milestone, Shankar Prasad, Founder and CEO at Plum, said “As we celebrate 10 years of Plum, I want to thank our customers, partners, employees, investors and other stakeholders for their support and encouragement. We are truly just getting started and remain committed to innovating for millions more Plumsters. Here’s to a bright, exciting future of pushing boundaries and delivering goodness to our customers!”
Plum has always been at the forefront of the beauty industry from its inception. They have always ensured delightful & quality products by providing high-quality products free of animal-derived ingredients. Their commitment to clean beauty extends to their groundbreaking packaging initiatives, which made them India’s first beauty brand to emphasize recycled packaging and reduce plastic usage. In 2014, they also came out against the fairness cream culture, advocating for a more inclusive and authentic definition of beauty.